Brand Quotes

Before you can decide on your brand fonts, colors or imagery, let alone your messaging, you need to know who you're trying to attract first.

And while a brand is so much more than a company’s logo, the logo is one of the key ambassadors to any brand.

Why do some brands grow explosively when others (that could be thriving) die a lonely and forgettable death?

You only ever have three things: 1) your self, wellbeing and mindset 2) Your life network, resources and resourcefulness 3) Your reputation and goodwill. Treasure and tend the first. Value, support and build the second. And mindfully, wisely ensure that the third (your life current and savings account) is always in credit.

It becomes a question of 'How do we convey our differentiation instantaneously?' and drive a wedge between any apparent (or assumed) sameness in the marketplace.

Your brand resides in your dominant talent. Other talents and gifts are only there to connect you to the right people for the right choice and the right places for the right actions.

It may be necessary to change our brand, catch phrases, strategy, design, etc. once in awhile. It may give us competitive advantages. But a change that demands the change of the SOUL of who we're doesn't deserve to be entertained.

When you have a strong company culture it will shine through your brand and you can authentically say, “This is what our brand is about.

The first lesson of branding: memorability. It's very difficult buying something you can't remember.

Your brand is your personal lawyer... It defends and speaks for you even in your absence. Keep calm and maintain a good brand!

A brand precedes, parallels, and leaves a path behind. What your brand will say, is saying, and has said matters more the deeper we go into the globalized, digitized, connection economy.

Your mission statement outlines why your company exists. It doesn’t have to be all fancy-pants, just a clear statement of what you do.

Life is made up of dots

Having a me-too brand is a death sentence.

If your culture is how you do business internally, your brand is what people believe about you externally.

Maintain the name you build. It is easier to make a good brand than to maintain a good brand already made. Wining a trophy is not as difficult as defending it.

Embody the Unique Value Proposition through a consistent brand system

Nothing you build will ever last without a lot of tender-loving-care (TLC).

Not having a recognised brand & trying to stand out in the market is like going to the market without any goods.

Convert your fans into your customers by adding value to what you do.

Build a name. Personal branding is all about name building. I don’t just mean alphabetical name, but a name that can be spelt in the skills you have and pronounced with the things you do

You have the right to create an appealing future for yourself; you also have the right to build up an appalling brand. Whichever, you own the value you create.

People relate to people, and if your brand feels like people, they’ll relate to you, too.

If opportunity doesn't come knocking at your door, build a brand.

Creating an ideal customer profile helps you understand who are you talking to through your marketing, and it helps you carry that message and vibe through to your customerexperience.

Ain’t nobody gonna separate from theircold hard cash unless they have an unresolved problem, so ifyou want to make money, you have to be incredibly clearabout what problem(s) you solve.

A personal (Brand) is more than just a creative name, cute logo or a complimentary card; it's a promise of value, it's a distinctive voice, it’ s a core message, it's passion driven by purpose, it's a positive impact that creates an impression

When it comes to branding and the ever-changing social media phenomenon, you’re not a mushroom. In other words, you shouldn’t be kept in the dark and fed a pile of...well, you get the idea.

If it's about the strength, every big animal can catch any mouse... but the skillful brand of the cat makes it's catch exceptional! Go, get the skills!

Evidently, one thing seems to have more value in direct proportion to whether or not we feel we have the freedoms, joys or conveniences of that thing.

Do everything in your power to make customers go confidently in the direction of their purchase intention.

Everything and everyone represents at least one brand. Therefore, to brand or not to brand is not even a question.

I faced people from all walks of business who fully disregarded design (though they were completely influenced by it). I also met fine artists who drowned in their own work and the dense creative universe in their minds.Then I met designers. And instantly fell in love. Let me tell you why.Designers are familiar with critiques. They not only tolerate them but actively look out for them. They honestly believe in iterations and learn to edit down their work. They embrace simplicity and create beauty based on requirements other than their own. Design education teaches you to run away from assumptions and to have the stomach to scrap your work often.I’m bringing this up because it’s time to bridge the gap between design and business.

When you do a negative thing, you give a negative impression about yourself to those who watch or get to know you. That is your brand.

In today’s saturated marketplace, you’ll go nowhere selling a “bunch of features.” We are in the business of disrupting the market with brands that matter.

Leaders reject free opportunities they don't need, so that they can have time to create the expensive opportunities they need.

An ad for cigars appears in 100,000 newspapers; sales of that brand increase by 3% for a short time thereafter. A new play receives a viciously negative review in a theatrical journal that prints 500 copies; the playwright shoots himself. Who’s the better writer?

Hide yourself in God, so when a man wants to find you he will have to go there first.

Never fall in love with anything life throws at you. You have what it takes to colour your environment with the right decisions at the right time!

When strategy, culture, and brand harmonize, they amplify one another and resonate loud and clear.

Don’t overact the story of your name. Overact the story of your work.

Research conquers doubt. It aligns everyone around the incontestable. Research is the key to clarity—in startups, enterprises, and life itself.

Even if you delegate that responsibility, ultimately you are the one responsible for howyour brand is portrayed.

So it comes down to scarcity, one product or service having qualities you won’t find everywhere or ideally, anywhere. It’s the job of every brand to seek that out as their standard, their stamp.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

Your brand is the value and magic that's not in your bottle, body or box. It's the inspiration, incense, intent and impact before, within and beyond.

Make your brand memorable or risk fading out!

Your ideal customer should be attracted to the brand that rests on the fabulous culture youcreated, but they don’t have to share your personal interests or have the same lifestyle you do.

Even if your company’s financial condition can withstand the inefficiency of quality service, your brand likely won’t.

Negative brands are the main reasons why your dreams become too hard to change shape. Negative brand can cake your dreams to take undesirable shape without permitting for remedy to be made.

Logos and branding are so important. In a big part of the world, people cannot read French or English--but are great in remembering signs

Brands play in an exciting sandbox of symbolic meanings.

I put the bra in brand, and I top it!

So, you don’t have money to invest in your brand? You do have money for damage control, right?Here’s the thing: anyone can make your brand inferior in your absence.

Negative people will always be there to stain your pure image with their dirty tongues and brushes, but you'll always remain as white as snow, no matter how high the quality of paint they use.

If your brand is a cliché, your brand is losing sales and growth. Why? If your brand is using clichés to promote itself, you’re promoting your “category,” not your unique, individual brand. Painful? Yes. Solvable? Absolutely.

Exceptional customer service proactively manages your brand and reactively can turn upset customers into raving fans based on how you handled their complaint.

Make a good gallery! Your names and your photos give you a unique identity. Make and maintain a good name in the hearts of people. Paint good photos in their minds.

Who are we, and how do we relate this idea in a way that’s meaningful to our customers and the values they hold dear?In other words, one must define something meaningful. To do that, one must identify to whom this must be meaningful.

In a world of selfie-addiction smile usually is the brand name for an essential drug called pretense