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Old marketing was dictation… new marketing is communication. Change from Convince & Convert to Converse & Convert!

Ted Rubin
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Conversation is the Best Content.
Ted Rubin
Forget the adage Win/Win and make a commitment to Learn/Learn. Win/Win is good, but implies an end. Once you win, then what? Learn/Learn creates a paradigm of ongoing value. This creates a Learn/Learn situation. I learn about you and you learn about me. And we learn from each other.
Ted Rubin
Simplicity IS the new EDLP (every day low price)!
Ted Rubin
A Brand is what a Business/Person does… a Reputation is what people Remember and Share.
Ted Rubin
Relationships are like muscle tissue. The more they're engaged, the stronger they become. The ability to build relationships and flex that emotional connection muscle is what makes social so valuable.
Ted Rubin
Start thinking about a consumer’s “Path to Purpose” along her “Path to Purchase.
Ted Rubin
There is no Social Media without Women... it ceases to exist!
Ted Rubin
Welcome to the ‘Age of Influence,’ where anyone can build an audience and effect change, advocate brands, build relationships and make a difference.
Ted Rubin
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