Ted Rubin Quotes

Old marketing was dictation... new marketing is communication. Change from Convince & Convert to Converse & Convert!

Listen for “Moments” — and Make it Personal

Look at your own behaviors and ask yourself, “Would I want to be my friend???

If you are only focused on the Money... You risk completely overlooking the People.

ROR: Return on Relationship™, #RonR… simply put the value that is accrued by a person or brand due to nurturing a relationship. ROI is simple $’s and cents. ROR is the value (both perceived and real) that will accrue over time through connection, trust, loyalty, recommendations and sharing.

There is no Social Media without Women... it ceases to exist!

Relationships are like muscle tissue. The more they're engaged, the stronger they become. The ability to build relationships and flex that emotional connection muscle is what makes social so valuable.

Network Gives You Reach… Community Gives You Power!

Networks Connect... Communities Care!

Welcome to the ‘Age of Influence,’ where anyone can build an audience and effect change, advocate brands, build relationships and make a difference.

Boomers were the original Millennials.

A Brand is what a Business/Person does… a Reputation is what people Remember and Share.

Make this part of your brand DNA... Tell Your Story In a Way People Will Care.

Simplicity IS the new EDLP (every day low price)!

It's about "Moments," not Milestones.

Conversation is the Best Content.

Start thinking about a consumer’s “Path to Purpose” along her “Path to Purchase.

Forget the adage Win/Win and make a commitment to Learn/Learn. Win/Win is good, but implies an end. Once you win, then what? Learn/Learn creates a paradigm of ongoing value. This creates a Learn/Learn situation. I learn about you and you learn about me. And we learn from each other.

LESS fabrication, MORE facilitation

People who Care about their Health, Share about their Health.

REAL trumps PERFECT... because REAL creates TRUST.

I cannot even imagine where I would be today were it not for that handful of friends who have given me so much of themselves, helped me find so much of me, and always been there to support when I needed it most. #BandOfBrothers.