It is never easy for any leader to choose between differentiation and equality. You are condemned either way. When you treat everyone equally, you are considered just by majority as equality benefits below average people and they seem to always be in majority. At the same time, you are also condemned because you can’t produce results with people having a crab mentality. However, if you choose to reward the excellence and punish the non-performer, you achieve the desired results but get condemned for being unfair, unjust, cruel and Darwinian.