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Service Beyond Self is Essential for Success Because It . . .•tBuilds credibility, trust, and customer satisfaction.•tStrengthens your personal reputation and public image.•tFosters goodwill and makes people feel appreciated.•tHelps you build healthy relationships with others.•tNurtures collaboration, participation, and cooperation.•tReaffirms a continuity of service for quality assurance, integrity, and reliability. •tSaves money—it costs less to keep existing customers than it does to create new ones. When you do it right the first time, you don’t have to fix it the next time.•tImproves communication and builds rapport.•tFosters mutual respect and understanding•tBy providing other people with what they want, you will get more of what you want!
