David Ogilvy Quotes

The consumer is not a moron she is your wife.

Any fool can write a bad advertisement, but it takes a genius to keep his hands off a good one.

The best ideas come as jokes. Make your thinking as funny as possible.

The consumer is not a moron. She's your wife.

If it doesn't sell it isn't creative.

Sound an alarm! Advertising, not deals, builds brands.

I don't know the rules of grammar. If you're trying to persuade people to do something, or buy something, it seems to me you should use their language.