Marketing Quotes - Page 9

No one knows your inner battle. No one knows the challenge you face. No one knows the sacrifice it takes to do what you do. But you're not alone.

What we at first deem useless might end up being the next bestseller. It can be the product's novelty, fun factor or sheer stupidity. Whatever the case, just remember there's always room on the market for an original business idea.

Embracing your authentic self is medicine for the soul.

To make money you have to use a four letter word: SELL.

Cultural products will spread faster and wider when everybody can see what everybody else is doing. It suggests that the future of many hit-making markets will be fully open, radically transparent, and very, very unequal.

Positioning is finding the right parking space inside the consumer’s mind and going for it before someone else takes it.

Is the beauty myth good to men? It hurts them by teaching them how to avoid loving women. It prevents men from actually seeing women. It does not, contrary to its own professed ideology, stimulate and gratify sexual longing. In suggesting a vision in place of a woman, it has a numbing effect, reducing all senses but the visual, and impairing even that.

An advertising campaign should be timely.A branding campaign should be timeless.

What Vann-Adibe had discobered was that the aggregate market for niche music was huge, and effectively unbounded. He called this the '98 Percent Rule.' As he later put it to me, "In a wordl of almost zero packaging costs and instant access to almost all ocntent in this format, consumers exhibit consistent behavior: They look at almost everything. I believe that this requires major changes by the content producers - I'm just not sure what changes!"... Everywhere I went the story was the same: Hits are great, but niches are emerging as the big new market. The 98 Percent Rule turned out to be nearly universal. Apple said that every one of the then 1 million tracks on iTues had sold at least once (now its inventory is twice that). Netflix reckoned that 95% of its 25,000 DVDs (that's now 90,000) rented at least once a quarter. Amazon didn't give out an exact number, but independent academic research on its book sales suggested that 98 percent of its top 100,00 books sold at least once a quarter, too.

90 percent of all Gillette shavers are bought by women for the men in their lives

It's ever so important to believe in what you do, trust your ability to create and show yourself worthy. Never sell yourself short.

Don't be a one hit wonder. Daringly disrupt the marketplace again and again.

In the timeless and universal manner of authors conversing in public places, he did not fail to mention its title, “Volume III of Principia Mathematica entitled, The System of the World, available shortly, where books are sold.

Creating something is only half the battle. The other half is finding people who care about it.

The more details, depth and thought you put into your ideas the more valuable they become.

Confidence is the immaterial residue of material actions. Confidence is the public face of competence.

If only 1 out of 10 businesses succeeds, start 10 businesses. Just sayin.

When deeply religious subjects view sacred iconography or reflect on their notion of God, brain scans reveal hyperactivity in the caudate nucleus, a part of the pleasure system that correlates with feelings of joy, love, and serenity. But Lindstrom and Calvert found that this same brain region lights up when subjects view images associated with strong brands like Ferrari or Apple.

IT’S THE HOME OF THE FUTURE!! WHERE YOUR SAFTY IS ASSURED, AND YOUR HAPPINESS IS GUARANTEED!!

Your style guide is your most loyal brand protector.

You can practice your grumpy face a million times, you can make a dog surf, you can explode in laughter like Chewbacca mom, and still not “go viral”. You can, however, secure incredibly valuable exposure by spending more time on distribution.

Referrals are the privilege of the opportunity given to you by someone else to potentially do business with someone who wants, needs or desires the products or services you offer

Ever feel like you're always winding up and never throwing it out? You might blame it on perfectionism or procrastination or preparation. You may even call it prudent. But whatever it is...IT'S NOT WORKING. I call this phenomenon "petrified performance." Where you're busy, busy, busy (on the wrong activities or the right activities for too long), and never accomplishing the idea or task you set out to do. You're stuck. Like a tree that once was lively is now dead and immovable like a stone. What once was a fluid idea is now frozen in time. How do you overcome petrified performance? With practice, silly. Everything you do should be considered a "project" because projects have a beginning and an end with a timeline. No more dreaming. Wake up and put those dreams to work by putting the steps necessary to make them happen on the calendar. Are you willing to practice? That's my prescription.

SOCIAL MEDIA IS LIKE A PRIVATE JET IT WILL TAKE YOU EVERYWHERE YOU WANT TO BE.

Business is leisure when you find pleasure in it.

Considered your brand a life experience.

If you want to make breakthroughs to reach the stars, it is best that you board a ship that has already started its journey in that direction.

Make sure you test your brand story’s recipe with whomever you’re cooking it for.

... the emerging digital entertainment economy is going to be radically different from today's mass market. If the twentieth-century entertainment industry was about hits, the twenty-first will be equally about niches. For too long we've been suffering the tyranny of lowest-common-denominator far, subjected to brain-dead summer blockbusters and manufactured pop. Why? Economics. Many of our assumptions about popular taste are actually artifacts of poor supply-and-demand matching - a market response to inefficient distribution.

Jack's marketing books had been a part of her life for so long that she had ceased to register their presence, simply moving them from the couch to the coffee table, from the bed to the nightstand. How to Sell Everything to Anybody. Eight Great Habits of CEOs. They all seemed to involve numbers, as if you could simply count yourself to riches, like following sheep to sleep.

Business is war and your past clients and customer’s great online reviews are your elite soldiers in battle.

Always err on the side of generosity.

REAL trumps PERFECT... because REAL creates TRUST.

Service Marketing delivers when great communication meets great service design.

Marketing is so powerful that it can make even an extremely untalented musician a one-hundred-hits wonder.

What we're left with ... is the distinctly uncomfortable sense that much of what we call culture jamming achieves the same effect as traditional marketing. Both rely on the bedrock principle that branding works. Yet marketing has moved on from branding toward a more direct emotional connection to our reptilian brains, which makes it immune to the cognitive dissonance culture jamming creates. In the meantime, the brans being promoted by some activists retain the full integrity of their original message,

No offense but a seller will say whatever it takes to sell a product but if you sum it up, it comes down to hard work.

Marketing's illusive promise is that this one product will change your life, make you feel more sexy, satisfy all your heart's desires.

Creating a company culture is the first operational step in becoming a bold, brave fempreneur. It creates certainty, a road map and stability.

If you're in business, all the content in the world will do you no good unless it leads to a sale.

So why was Kim Kardashian famous? Because she was very good at marketing herself, that was all - and today, that was enough. Corporations are now people and people are now products, known as "brands". At a time when the 1 percent was getting richer, the 99 percent was suddenly trying to Keep up with the Kardashians.

What we're now starting to see, as online retailers begin to capitalize on their extraordinary economic efficiences, is the shape of a massive mountain of choice emerging where before there was just a peak.... By necessity, the conomics of traditional, hit-driven retail limit choice. When you dramatically lower the costs of connecting supply and demand, it changes not just the numbers, but the entire nature of the market. This is not just a quantiative change, but a qualitative one, too. Bringing niches within reach reveals latent demand for noncommercial content. Then, as demand shifts toward the niches, the economics of provided them improve further, and so on, creating a positive feedback loop that will transform entire industries - and the culture - for decades to come.

It is not in vain that the strategic criterion of placing only short runs on the market prevails in order simultaneously to create a feeling of scarcity and avoid an appearance of uniformity, both of which encourage consumer demand. This is such a powerful criterion that it is not uncommon to discontinue production of a much-sought-after product, sometimes to the relative desperation of the shop staff, who were sure they could sell it.

3 Types of People You Will Encounter. Those who:1) Promise and Deliver,2) Under-promise and Over-deliver,3) Over-promise and Under-deliver.

Don’t spend your time or money on being boring.

Can these foods [low-fat, vitamin-enriched, etc] even be called "healthy"? Perhaps we should think about it this way: If you cut a batch of pharmaceutical-grade cocaine with chai, you could say with some degree of honesty that it is "healthier," "less addictive," and "now with chai!" But would you say it's "good for you"?

Some artists benefit less from being interviewed than they do from being left alone.

great web design without functionality is like a sports car with no engine.

The imagination simplifies our endless desires and causes us to fantasize that they can be fulfilled.

Good content isn’t about good storytelling. It’s about telling a true story well.

Fear is the Fatal killer of Desire.

Beware: If you egg people on, you'll get egg on your face.

Another year older, but am I wiser? Wisdom comes from learning and changing for the better. Sometimes we just go through life living the same day over and over and never gaining true wisdom. Let that never be me.

Stories carry things. A lesson or moral. Information or a take-home message.

There's a value in that space - rent, overhead, staffing costs, etc. - that has to be paid back by a certain number of inventory turns per month. In other words, the onesies and twosies waste space. However, when that space doesn't cost anything, suddenly you can look at those infrequent sellers again, and they begin to have value. This was the insight that led to Amazon, Netflix, and all the other companies I was talking to.

We’re all scared.Yes, all of us. I’m afraid every day. If I’m not afraid, I must not be doing something I need to be doing. I believe that when you’re doing important work, you feel fear because you don’t want to fail. The challenge is to not let the fear stop you from doing the work that will enable you to achieve your goals. You need to recognize the fear for what it is and allow your “why” (your compelling vision) for what you’re doing be bigger than the fear itself.So where do you start? Identify your fears. As they say, "name it to tame it." Then, move forward.

The latest technologies are often sexy, but beware of solutions that vendors dress up like trollops, unless you're looking for a one-night stand.

We have put our words on steroids and amped the language up so high that unless we communicate in overdrive and hyperbole, we believe--perhaps correctly--that nobody will hear us. In the process, we've sacrificed nuance and judgement and distinction, and thereby cheapened the conversation.

Life summed up with a marketing slogan: Limited Edition!

Stop thinking “Outside the box” and look what is actually in the box first. You jump around from marketing gimmick to marketing gimmick without a clear plan or goal, hoping to reproduce someone else’s success without understanding all of the nuances and factors that went into that success. Further, people are so busy recreating the wheel that they have forgotten what the wheel looks like.