Marketing Quotes - Page 8

Personally, I believe in tools that close the gap between professionals and beginners, understanding that — push comes to shove — this is a world of beginners.

67% of all shoppers intend to return home with the item they are shopping for, but that only 24% actually do so.

Sometimes I work so long and so hard that I have no idea what day or time it is. I forget to eat. I don't get ready for the day. I fall asleep on the couch and wake up and get back to work.

If you think it's funny to make fun of the "used car salesman," you better only buy new and never sell your car. Just sayin.

The beauty myth of the present is more insidious than any mystique of femininity yet: A century ago, Nora slammed the door of the doll's house; a generation ago, women turned their backs on the consumer heaven of the isolated multiapplianced home; but where women are trapped today, there is no door to slam. The contemporary ravages of the beauty backlash are destroying women physically and depleting us psychologically. If we are to free ourselves from the dead weight that has once again been made out of femaleness, it is not ballots or lobbyists or placards that women will need first; it is a new way to see.

The real axis of evil in America is the genius of our marketing and the gullibility of our people.

Today a woman must ignore her reflection in the eyes of her lover, since he might admire her, and seek it in the gaze of the God of Beauty, in whose perception she is never complete.

It is important to bear in mind that political campaigns are designed by the same people who sell toothpaste and cars.

Beauty" and sexuality are both commonly misunderstood as some transcendent inevitable fact; falsely interlocking the two makes it seem doubly true that a woman must be "beautiful" to be sexual. That of course is not true at all. The definitions of both "beautiful" and "sexual" constantly change to serve the social order, and the connection between the two is a recent invention.

Scale yourself. Go beyond what you can do and what you know. Look at your content machine and make it work nonstop, seamlessly, and at scale with or without you.

Be realistic, Aiden, I told myself. You know your value to the penny and it's measured in inches, time, age, stamina, looks, and being able to put up with gross and sometimes bizarre situations. Personality was far down on a much longer list, and even farther down came intelligence. You should have insisted on having sex.

The internet and online communication is the window into your world - but real life, in person communication / connection is the door.

The best ads are about the customer and how the product will change his life.

Start thinking about a consumer’s “Path to Purpose” along her “Path to Purchase.

a good product is not the secret to success

The world is cheapened when everyone sees it with a marketers eye.

You have to actively listen to your clients and provide the service they’re looking for!

Sex always sells-always has, always will.

Best practices are those practices that generally produce the best results or minimize risk.

You can’t be “it” for everyone. In fact, if you try to please everyone, you will please no one, especially yourself.

A candidate with no experience they would package as a citizen politician, a lifetime hack as an elder statesman.

Testers for 7-Up consistently found consumers would report more lemon flavor in their product if they added 15% more yellow coloring TO THE PACKAGE.

Hitler had had entirely too brilliant a graphics department, and had understood the power of branding all too well.

To sell something familiar, make it surprising. To sell something surprising, make it familiar.

Lean brands are the result of continually testing assumptions.

The hype cheapens the hyped, as right things are then made wrong by exaggeration.

The future of branding is marketing with people, not at them.

Synergy without strategy results to waste of energy.

The marketing people are always talking about something called 'consumers'. I have this image of a fat little man in baggy Bermuda shorts, a Hawaiian shirt, and a straw hat with beer-can openers dangling from it, clutching fistfuls of dollars.

Six degrees of separation doesn't mean that everyone is linked to everyone else in just six steps. It means that a very small number of people are linked to everyone else in a few steps, and the rest of us are linked to the world through those special few.

Education itself is Marketing--marketing tools and perspectives to people who don't necessarily realize why they need them, how it will serve them, what they might accomplish with them. And, ensuingly, Marketing itself is Education (with no attempt to assess the value of what is being marketed).

People LOVE change (when it's about changing others). People HATE change (when it's about changing themselves).

The Holy Spirit never uses guilt or shame to persuade us to give. For that matter, he never persuades us to give in the first place. That's called manipulation, a device employed by a different spirit.

At the end of the day, if you have a great product and service paired with the wrong pricing strategy / business model, you don’t have a business.

The ironic thing is that marketers have responded to this problem with the single worst cure possible. To deal with the clutter and the diminished effectiveness of Interruption Marketing, they're interrupting us even more!

If you want an incredibly passionate, happy, ALIVE business…don’t overcomplicate things. Once all is said and done, the foundational elements of a successful business are very simple: respect, service, value and sales. Comparatively, everything else is froth.

Though when at home their countenances varied with the seasons, their market faces all the year round were glowing little fires.

Given the reality of limited time and resources, best practices provide a valuable, low risk, default starting point.

If I had a dollar for every time someone asked, “What do you think about this logo?” I’d be rich.

Marketing is what you do when your product is no good.

Dear Influencers: Trolls will lurk under the bridges you build to gobble you up. They are hangry for attention. Build bridges anyways.

the desperate need to belong is perhaps never as great as during adolescence. Advertisers seek to communicate with teenagers by frequently using that powerful appeal.

Everyone is either building an audience or being an audience these days. Someone, somewhere in the world is thinking up content that will appeal to you as you read this. You are someone’s target audience.

What becomes of a man who acquires a beautiful woman, with her "beauty" his sole target? He sabotages himself. He has gained no friend, no ally, no mutual trust: She knows quite well why she has been chosen. He has succeeded in buying something: the esteem of other men who find such an acquisition impressive.

Spam is a waste of the receivers’ time, and, a waste of the sender’s optimism.

Write, write, write! Get your you-know-what in the chair and write more books: write the books of your heart and don’t let stress steal your joy.

Building positive customer experiences will help create passionate customers who will spread your message on their behalf - almost like an evangelist.

Marketing is safe. Sales is risky. UNLESS, marketing has done its job. Then sales is safe too.

Marketing is about spreading the love.

Your brand story’s “happily ever after” involves open wallets.

Unless your message is that you have no message, you need a message.

Marketing without sales is dead.

Creatives Creed: Destruction is creation. Creation is destruction.

LESS fabrication, MORE facilitation

Healthy" and "diseased," as Susan Sontag points out...are often subjective judgments that society makes for its own purposes. Women have long been defined as sick as a means of subjecting them to social control.

People need to be educated so that they can make intelligent moral choices

Human beings are complex information consumers: they have active needs, passions, and preferences. They lead different lifestyles — some that you will never be able to empathize with unless you dive deep in qualitative and quantitative data. And that is precisely the point of persona research.

A man is unlikely to be brought within earshot of women as they judge men's appearance, height, muscle tone, sexual technique, penis size, personal grooming, or taste in clothes--all of which we do. The fact is that women are able to view men just as men view women, as objects for sexual and aesthetic evaluation; we too are effortlessly able to choose the male "ideal" from a lineup and if we could have male beauty as well as everything else, most of us would not say no. But so what? Given all that, women make the choice, by and large, to take men as human beings first.

People always knock what's new but I love the modern Internet, where cleverness is currency. Social media is a cleverness meritocracy. We're living in it.

Perhaps one of the more creative promotions of all time wasin 1969, when a marketer with the Procter & Gamble Companycame up with the idea of giving away goldfish with each purchaseof a king-size box of Spic and Span.