Marketing Quotes - Page 6

Far more creativity, today, goes into marketing of products than into the products themselves

The surgeons are playing on the myth's double standard for the function of the body. A man's thigh is for walking, but a woman's is for walking and looking "beautiful." If women can walk but believe our limbs look wrong, we feel that our bodies cannot do what they are meant to do; we feel as genuinely deformed and disabled as the unwilling Victorian hypochondriac felt ill.

Keep the momentum while you are moving to guarantee additional motion and momentum.

An entrepreneur with strong network makes money even when he is asleep.

Learn the rules and learn the game, before you start breaking the rules and changing the game. Your education, experience and understanding of what was and what is, will give you the best foundation to change what will be.

Companies that cannot successfully answer what they do fail to then understand how they can continue to do it in the face of change.

Jack of all trades or master of one? If you're a master of one, you'll soon be a master of none. Times are a changin. Be a jack of all trades. Or better, master of many!

Negotiation is permissible for mediocrity not for excellence.

Empowertising not only builds on the idea that any choice is a feminist choice if a self-labeled feminist deems it so, but takes it a little bit further to suggest that being female is in itself something that deserves celebration.

The beauty myth is always actually prescribing behaviour and not appearance.

The point is not that angering people should be the goal for every brand. It's that attempting to avoid controversy at all costs is sometimes the riskier option. It can deprive a brand of its distinctiveness and edge. Too often, marketers strive to please the broadest number of people possible. The result can be communications that no one hates. But no one loves either.

What is the “Once upon a time” of your brand story? Ask yourself this: “How does what I’m building help consumers close the gap between who they are today and who they want to be tomorrow?

Today, brands are not the preserve of marketing department. Brands are too important to be left to the marketing department - or any other 'department,' come to that. Organizational ghettoes do not create vibrant world-changing brands.

When it comes to semantic search and the success of your social media policy, truly, there is only one thing that absolutely counts: engagement.

You can fool all the people all the time if the advertising is right and the budget is big enough.

They've given Harry the attributes of pistachio nuts and crack cocaine without the health risks (opening thousands of pistachio nuts can cause severe thumb-bruising, I can tell you from bitter experience of my life on the edge).

All human aspirations are opportunities for brands to build relationships.

The surgeons' market is imaginary, since there is nothing wrong with women's faces or bodies that social change won't cure; so the surgeons depend for their income on warping female self-perception and multiplying female self-hatred.

Today’s businesses can’t just use social media; they have to become social businesses, inside and out and from top to bottom. Ultimately, that is the goal of this book: to harness the power of being a social business to become the most highly recommended organization in your industry/category/niche.

the prudent business mind must not only think of competing with the prevailing giants in the market but must also not be oblivious of the latent deft of the masses who are yet to dare

With a solid prospecting system you will find qualified people to present your products and services to; with a solid marketing system, buyers will find you in order to learn about your products and services, whilst during this process your brand is born.

A large percentage of people make purchase decisions based on their friends' review than just from ‪‎advertisers

People change, and so do their aspirations, and so should brands.

Step into the spotlight and rock the brand of you!

DOOR MONEY” To focus on door money means one is paying so much attention to the amount of money they are making at the door they do not consider there is much more profit to be made inside a venue.

The more you engage and connect, the more engagement and connections you will have.

You are your greatest product and behind every book lies an author who wrote it.

Young women today feel vulnerable to judgment; if a harsh sentence is passed (or even suspected or projected), it is not her reputation that suffers so much as the stability of her moral universe. They did not have long to explore the sexual revolution and make it their own. Before the old chains had grown cold, while young women were still rubbing the circulation back into their ankles and taking tentative steps forward, the beauty industries levied a heavy toll on further investigations, and beauty pornography offered them designer bondage.

A business without marketing is dead.

Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.

Tweet others the way you want to be tweeted.

Connecting to the outernet was less of a shock this time, as the monitor gave him a sense of distance from it, but it was still annoying. How did these people live with such a system, stalked by advertisements and "free" offers and icons that would take you to another site, unasked-for, the moment you gave them your attention? It was like wending your way through an obstacle course. Perhaps after a while you just learned to tune it all out... or perhaps you could buy programs that did it for you. He would have to design himself one of those before he did any more real work on the outernet, though he suspected that the consumer programs which were stalking him were capable of adapting to anything he could turn out quickly.Advertising: the ultimate predator. He longed for the simplicity of the Gueran network, which simply did what it was supposed to and no more. When had these people lost touch with the fact that the purpose of a network was to facilitate communication, not impede it?

Follow your passion and learn how to make money at it. Or don't follow your passion and learn to make money at that. They are the same. It's a choice.

Men won't easily give up a system in which half the world's population works for next to nothing...[and recognizes that]precisely because that half works for so little, it may have no energy left to fight for anything else.

What’s the best way to ensure your small business makes a profit? Without a doubt, it’s to keep your overhead costs low, and maximize your sales per marketing dollar.

The thing is, If you try to market to everyone, then you successfully market to no one.

When you say the word marketing, do you think of serving? Until you do, you’re going to live far below your highest potential.

I would love to tell you that being a content manager is easy. Straightforward. That you will be able to focus on what is most important and leave everything else aside. But a lot of it is learning to create something compelling in the middle of an absolute whirlwind. Learning to use a huge list of tools that need to be sharpened every day. It is about zooming out when you need big picture thinking, and zooming in when the details need to be ironed out. Managing content, business expectations, and human beings: all at once.

Have the STRENGTH to say “no” to the status quo. Have the WILL to listen to the deepest desires of your heart.Have the COURAGE to ACT on and live out your intent.

Relationships are the currency of business.

To live [in the church] at the beck and call of marketing logic is to live in slavery.

When someone says you can't do something because of XYZ, is that true? Or are they playing with your life with their good intentions to keep you safe?

The three main observactions - (1) the tail of available variety is far longer than we realize; (2) it's now within reach economically; (3) all those niches, when aggregated, can make up a significant market - seemed indisputable, especially baked up with heretofore unseen data.

Some creators shy away from systems because they seem overpowering and rigid. However, in reality, strong systems are the only way in which you will ever have time and space for flexibility. This is true for content production, business, and many other areas of life.

Don't fight to be right, but fight when you are right.

There's no "get rich quick." There's no "overnight success." However, this doesn't mean that when you decide to start a business that you're just starting. You could start making new money tomorrow. I was fishing with my son and taught him that you can't catch a fish unless your line is in the water. A truth my dad once taught me. You may have spent years learning a skill or creating a product or service that you just simply haven't thought to monetize. Like leaving a fishing pole on the ground along side the river, but not having your line in the water yet. All you need to create a new stream of income is to make something consumable and offer it at a price that someone will pay. If you're not making offers, you're not making money. Get your line in the water!

Tampon commercial, detergent commercial, maxi pad commercial, windex commercial - you'd think all women do is clean and bleed.

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Top of mind means tip of tongue.

Branding is fascinating. Creating a brand that is authentic and timeless is what entrepreneurs dream of. Dare to be different, dare to dream.

Your uniqueness is your greatest strength, not how well you emulate others.

Avoid selling to dumb customers, there aren't enough left!

Social media takes time and careful, strategic thought. It doesn’t happen by accident.

Are you setting business goals? Try this:Step 1: Add a "0" to your revenue goal.Step 2: Take away a "0" from your expense goal.Step 3: Let your mind go to work.Thank me later.

Doubt manifests itself in indecision.

Doing business without advertising is like winking at a girl in the dark. You know what you are doing but nobody else does.

Customers, like spouses, can be at your beck and call if you give them what they need, when they need it and how they need it. Massage their ego and you have them by the heart.

Websites promote you 24/7: No employee will do that.

You can disagree with an idea without attacking the person who shared it.

Poor practices are blunting email marketing’s effectiveness and keeping its ROI from being truly awesome.