Marketing Quotes - Page 3

You can't judge a man by the way he reacts when things go right, but by the way he reacts when things go wrong.

In today’s saturated marketplace, you’ll go nowhere selling a “bunch of features.” We are in the business of disrupting the market with brands that matter.

Let 'the cause' become the 'because' – the reason – for people to do business with and to refer business to you

What does a ship absolutely need to stay afloat? I’m not a mariner, so I can’t exactly say. . . but what I can tell you is that ships don’t absolutely need lighthouses—but they sure do help!When it comes to acting on inspired ideas, it’s easy to trick ourselves into thinking we don’t really need to do them, but that’s like a ship ignoring the beacon of light on a rocky shore.

The world’s most powerful business tool is also the most misunderstood. The e-factors are all about feelings not figures and feelings rule all buying decisions!

Apart from technological aspects businesses should always have the human value.

When strategy, culture, and brand harmonize, they amplify one another and resonate loud and clear.

Show up, shine and do the damn thing!

Brands that will survive and thrive from now on are those with C-level executives that understand the incredible opportunity new media offers them and commit to excellence in managing their social media presence.

The core of PR ((public relations) is strongest where our identity and value relationships are built through sharing and caring interactions, not sold through marketing pitches asking directly for transactions." ~ @Tracey007Bond

If you don’t know your tendencies and can’t analyze when you are most effective, then how can you get the most done in the least amount of time with the best results?

Make something people want and sell that, or be someone people need and sell you.

Once in a great while, she was distressed by the way she looked. As she was rounding the bend to forty she would write to Avis DeVoto that whenever she read Vogue she "felt like a frump....but I suppose that is the purpose of all of it, to shame people out of their frumpery so they will go out and buy 48 pairs of red shoes, have a facial, pat themselves with deodorizers, buy a freezer, and put up the new crispy window curtains with a draped valence."Julia was able to deconstruct the disingenuous motives that drive women's magazines with the ease she normally reserved for deboning a duck, seeing quite clearly that while ostensibly offering inspiration and useful advice, the stories and articles quietly pummel the reader's sense of self, the better to drive her into the arms of the advertisers.

Research conquers doubt. It aligns everyone around the incontestable. Research is the key to clarity—in startups, enterprises, and life itself.

If you have time to write a business plan, you have time to prove the model. Just sayin.

Needs are imposed by nature. Wants are sold by society.

Starshine’s greatest challenge is deciding whether a woman is too young to soothe or too old to shame. Handling the men is much easier. They may feign interest in figures and photos, but their underlying interest is for breasts and thighs. A generous smile often adds an extra zero to a check; an additional inch of exposed cleavage can clothe five Laotian children. The vast majority of these men do not expect to purchase Starshine’s favors. They are husbands, fathers, pillars of the community, the sort of upstanding middle-aged patriarchs who would rather castrate their libidos than compromise their reputations, and even if their three-digit donations could earn them a quickie with the canvasser, they would deny themselves the pleasure.

Be a learning machine. What made you money last year, won't necessarily make you money this and next year.

Eat, sleep & Breathe your business to ensure it's success

His core business still is self-promotion.

The future will look futuristic only because we will be trying to make it look futuristic.

By using repetition, images, and other strategies - all of which communicate truths in ways that are not cognitively or propositional - marketing forms us into the kind of persons who want to buy beer to have meaningful relationships, or to buy a car to be respected, or buy the latest thing to come along simply to satisfy the desire that has been formed and implanted in us. It is important to appreciate that these disciplinary mechanisms transmit values and truth claims, but not via propositions or cognitive means; rather, the values are transmitted more covertly...This covertness of the operation is also what makes it so powerful: the truths are inscribed in us through the powerful instruments of imagination and ritual.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

You have a very high probability of your quote and your name being distributed, posted, and shared around the world!

One day employers will need to incentivize employees to actually work in an office. The office, in many ways, is obsolete. The office is more and more becoming a place for wasteful meetings and the work is actually being done at home. A Results-Only-Work-Environment (ROWE) is the path of future location-independent businesses.

running a business without marketing will kill it

Tycoon had a peddler's talent for using words to redefine reality.

To be inefficient and effective is better than being efficient and ineffective.

I wonder how Japan's futuristic robot doctors will treat the worst and most widespread disease humanity already has - artificially lowered IQ. Making people stupider makes them buy more stuff – so “How many robots can you afford?” will be the big question of one of the following decades, unless we go back to Communism and produce everything for the sake of it, for free.

Improvement is not enough, you also needs innovation.

Your ideal customer should be attracted to the brand that rests on the fabulous culture youcreated, but they don’t have to share your personal interests or have the same lifestyle you do.

Why do all this? Because there are people out there who need you, and they will be more than willing to give you what you need so you can give them your best, but if you're busy pursuing everyone, or if you're so drained at the end of the day, you won't be able to be your best and give your best.

There seems to be a direct correlation between the spike in suicides by young people and the increase in cyberbullying amongst young people.

The secret of being a top-notch con man is being able to know what the mark wants, and how to make him think he's getting it.

Don’t obsess over having the 'latest' version of a product. For there was a time that the previous version was the latest.

Marcus Brutus was the original tragic hero of the play ‘Julius Caesar’, Aditya concluded. Perhaps, Shakespeare should have named his play ‘Marcus Brutus’. But then again, it all must have boiled down to saleability and marketing; Julius Caesar being the more famous and thus bankable name. Ironical it was, Aditya smiled. The same Shakespeare had once said-‘What’s in a name...

Here we will see that pharmaceutical companies spend tens of billions of pounds every year trying to change the treatment decisions of doctors: in fact, they spend twice as much on marketing and advertising as they do on the research and development of new drugs. Since we all want doctors to prescribe medicine based on evidence, and evidence is universal, there is only one possible reason for such huge spends: to distort evidence-based practice.

Brands play in an exciting sandbox of symbolic meanings.

That's just the kind of anxiety reality TV hopes to inspire in female viewers. After all, as advertisers have long understood, it's far easier to shill cosmetics and clothing - not to mention Match.com and and Bally Fitness memberships - to insecure women scared of being alone than to it is to self confident people who believe they're beautiful, lovable, and capable of being happy just as they are.

We need to move from comparative advantage to perpetual advantage...

The Victorian woman became her ovaries, as today's woman has become her "beauty.

So, you don’t have money to invest in your brand? You do have money for damage control, right?Here’s the thing: anyone can make your brand inferior in your absence.

It used to be said "Build it and they will come," now it is "Build it and bribe them in".

Live in a way that helps you lean into your fears, make a difference and live without regret.

You need to position yourself to your referral sources and your current clients as providing exceptional value and experiences in everything you do

Everyone loves the idea of "disruption" in business, but no one likes it when it happens to them.

I believe in solving social ills with business skills.

If you are saying the same thing as everyone else, then why would and why should anyone think you are different from everyone else?

WE MAY FEEL...BUT WE DON'TWe may feel the need to change employment, but we don’t.We may feel the need to start a specific project, but we don’t.We may feel the need to pursue higher education, but we don’tWe may feel the need to heal a broken relationship, but we don’t.We may feel the need to work to improve our spiritual lives, but we don’t.We may feel the need to take steps toward a healthier physical or emotional life for ourselves and/or our family, but again, we don’t.(This list could likely go on for eternity.)The desire for progression is innate, but the problem we face is that the actual act of progression is also a choice.Without embracing our inherent need for progress, for positive growth and/or change, we’ll still go on living....But at what cost?

My phone isn't "smart" because of its features. I make it smart by maximizing the phone's feature-set toward better personal efficiency.

In the end, every startup is different. But in the beginning every startup is the same.

Be persistent, be persistent, they say. But please, do not mistake being a pest for being persistent.

If you would not spend time looking at it, do not ship it. One of the best quality assurance rules of thumb is to avoid publishing content that you would not consume. Simple, yet so hard to execute on. My audience deserves my very best. Repeat that to yourself every single day.

When you promote and market yourself, your service, your product - it cannot be from a script or textbook - it must be from the heart.

PR *is* a shrewd, rough game. It's learning to psychologically manipulate, play on people's greed and vanity. Convincing a target audience to buy products and services they neither need nor want. Profiting from making them spend hard-earned money and feeling happy about doing it. Smiling as they empty their wallets. It's devious exploitation, taking advantage of the human psyche, and I'm good at it. Very good.

The most devastating thing artists can do to their career is get in their own way, and way too many people do. It’s not the labels, the industry, the fans, the cities, the economy, the social media, the marketing, the promoting, the “right time,” the music, or whatever other excuse you can come up with that determines whether you succeed or you fail. It is you—no one else.

To travel is to live. Breathe some life into your life and go outside!

Real-time marketing is not for everyone. To take advantage of it, you need to have a clear idea of what it is you want to achieve through it.

Most startups actually start down and only go up if they catch the winds of market demand.

If [the loss of fertility of the soil and the loss of soil as a renewable resource] does happen, we are familiar enough with the nature of American salesmanship to know that it will be done in the name of the starving millions, in the name of liberty, justice, democracy, and brotherhood, and to free the world from communism. We must, I think, be prepared to see, and to stand by, the truth: that the land should not be destroyed for any reason, not even for any apparently good reason. We must be prepared to say that enough food, year after year, is possible only for a limited number of peaople, and that this possibility can be preserved only by the steadfast, knowledgeable care of those people.