Marketing Quotes

Before you can decide on your brand fonts, colors or imagery, let alone your messaging, you need to know who you're trying to attract first.

The ability to represent failure as success would become an Agency tradition.

Social media is your opportunity to reach a massive number of people with transparency, honesty, and integrity.

In drawing attention to the physical characteristics of women leaders, they can be dismissed as either too pretty or too ugly. The net effect is to prevent women's identification with the issues. If the public women is stigmatized as too 'pretty,' she's a threat, a rival--or simply not serious; if derided as too 'ugly,' one risks tarring oneself with the same brush by identifying oneself with her agenda.

Social media allows us to behave in ways that we are hardwired for in the first place - as humans. We can get frank recommendations from other humans instead of from faceless companies.

Forest rangers see the forest differently. Likewise, entrepreneurs see the world differently.

Don't try to follow trends. Create them.

If you're asking yourself who the content is for, it's already too late to make an impact.

After the collapse of socialism, capitalism remained without a rival. This unusual situation unleashed its greedy and - above all - its suicidal power. The belief is now that everything - and everyone - is fair game.

Feedback doesn’t tell you about yourself. It tells you about the person giving the feedback. In other words, if someone says your work is gorgeous, that just tells you about *their* taste. If you put out a new product and it doesn’t sell at all, that tells you something about what your audience does and doesn’t want. When we look at praise and criticism as information about the people giving it, we tend to get really curious about the feedback, rather than dejected or defensive.

The only way to have great customers is to be one.

Old marketing was dictation... new marketing is communication. Change from Convince & Convert to Converse & Convert!

The easiest thing to sell is truth.

It is an economic fact that predicting the future is most valuable when everybody things you are wrong.

We are faced with the incredible challenge of creating high quality content for a crowd of skimmers. The faster you understand this, the more effective your content tactics will become.

Personal branding is distinctively marketing your uniqueness.

Building a family is an entrepreneurial experience. No doubt about it. The family is the greatest and most important enterprise on earth. Lead yours with passion and joy!

Social media is not just a spoke on the wheel of marketing. It's becoming the way entire bicycles are built.

How you bring people into your home is just as important as when they walk through the door. Frame well. #marketing

How do you sell emptiness, vulnerability, and nonsuccess?

Every post is a digital tattoo of your personal brand.Every post you make is a marketing piece. Whether you realize it or not and regardless of having something for sale. Every post is a digital tattoo of your personal brand.

In the six degrees of separation, not all degrees are equal.

When you have a strong company culture it will shine through your brand and you can authentically say, “This is what our brand is about.

In the end it's all about the Zeroes you make

The first lesson of branding: memorability. It's very difficult buying something you can't remember.

Let's face it. We live in a command-based system, where we have been programmed since our earliest school years to become followers, not individuals. We have been conditioned to embrace teams, the herd, the masses, popular opinion -- and to reject what is different, eccentric or stands alone. We are so programmed that all it takes for any business or authority to condition our minds to follow or buy something is to simply repeat a statement more than three or four times until we repeat it ourselves and follow it as truth or the best trendiest thing. This is called "programming" -- the frequent repetition of words to condition us how to think, what to like or dislike, and who to follow.

Keeping or holding on to a concept shows belief but building or adding to it shows confidence and depth of character.

Do you ever see someone doing something cool and you say to yourself, "I could do that" ... And then you don't? Ask yourself, why not? Honestly, why not? You really may not have a reason to do it, but if you'd regret not doing it? That's a whole other story.

Listen for “Moments” — and Make it Personal

There is no faster way to garner the lasting respect of employees, partners, and consumers than to become the embodiment of an ideal.

People don't really trust advertisement they trust people. A large percentage of people make purchase decisions based on their friends review than just from advertisers. Brands that rely sole on adverts to sell, will eventually fade out. You need to get people to talk about your brand in a more positive manner without twisting their arms. If you fake it your will fade. So, focus on relationship marketing, because customers are the best brand ambassadors

a great publicity is a high way to remote customers and a universal key to the gate of ignorance

Marketers are focused and sales people are scattered!

Embrace iteration as the road to improvement, but don't let that lull you into rolling out poorly-thought-out crap.

On the corporate side, the upshot of our data (the benefit to us) isn't all that interesting unless you're an economist. In theory, your data means ads are better targeted, which means less marketing spend is wasted, which means lower prices. At the very least, the data they sell means you get to use genuinely useful services like Facebook and Google without paying money for them.

As women demanded access to power, the power structure used the beauty myth materially to undermine women's advancement.

Cosmetic surgery processes the bodies of woman-made women, who make up the vast majority of its patient pool, into man-made women.

Writing a book is easy, getting people to read it is the hard part.

If your culture is how you do business internally, your brand is what people believe about you externally.

People in business are uniquely unqualified to see their own companies and product objectively. Too much product knowledge causes them to instinctively answer questions no one is asking.

In the old world, you devoted 30% of your time to building a great service and 70% of your time to shouting about it. In the new world, that inverts.

We do not have to spend money and go hungry and struggle and study to become sensual; we always were. We need not believe we must somehow earn good erotic care; we always deserved it. Femaleness and its sexuality are beautiful. Women have long secretly suspected as much. In that sexuality, women are physically beautiful already; superb; breathtaking.Many, many men see this way too. A man who wants to define himself as a real lover of women admires what shows of her past on a woman's face, before she ever saw him, and the adventures and stresses that her body has undergone, the scars of trauma, the changes of childbirth, her distinguishing characteristics, the light is her expression. The number of men who already see in this way is far greater than the arbiters of mass culture would lead us to believe, since the story they need to tell ends with the opposite moral.

Nature is a strong brand name. Everybody knew that. First thing, Nomenclature 101. Slap Natural on the package, you were golden. Those words on the package promise ease from metropolitan care, modern worries. And out here, if you opened things up, underneath the cellophane, what did you find inside? That fruit has splendid packaging, it has solid consumer awareness and is an animal favorite. Its seeds will be deposited in spoor miles away and its market dominance will increase. Splendid and beautiful petals are great advertising--the insects buzz and hop from all points every weekend to hit this flower-bed mall. Natural selection was market forces. In business, in the woods: what is necessary to the world will last.

Making a product is just an activity, making a profit on a product is the achievement.

Quality sells itself. No hype needed.

Rescuing people from the results of their own foolishness is really what customers service is all about. Customers rarely obey the rules. They expect you to rescue them whenever they do something stupid. Will you be a “rescuer,” known far and wide for customer service, or will you steadfastly insist that your customers follow the proper procedures?

Over the past 60 years, marketing has moved from being product-centric (Marketing 1.0) to being consumer-centric (Marketing 2.0). Today we see marketing as transforming once again in response to the new dynamics in the environment. We see companies expanding their focus from products to consumers to humankind issues. Marketing 3.0 is the stage when companies shift from consumer-centricity to human-centricity and where profitability is balanced with corporate responsibility.

Content Isn't King, It's the Kingdom.

College does not equal job security. Entrepreneurship does not equal job security. For heaven's sake, "job security" does not equal job security. So what do you do? Don't be a one-trick pony. Add real value in everything you do. But most of all, study and apply business models. No matter what discipline you come from. Learn how to add value so that value can flow in the form of money to you. That, my friends, is job security. Learn where money comes from and you'll know where to turn when life throws a curve.

Self-denial can lock women into a smug and critical condescension to other, less devout women.According to Appel, cult members develop..."an attitude of moral superiority, a contempt for secular laws, rigidity of thought, and the diminution of regard for the individual." A premium is placed on conformity to the cult group; deviation is penalized. "Beauty" is derivative; conforming to the Iron Maiden [an intrinsically unattainable standard of beauty that is then used to punish women physically and psychologically for failure to achieve and conform to it] is "beautiful." The aim of beauty thinking, about weight or age, is rigid female thought. Cult members are urged to sever all ties with the past: "I destroyed all my fat photographs!"; "It's a new me!

How could he encapsulate in a pithy admissions-interview line all of his unique ideas and interests?

Some will, some won't. Look for the ones who will.

Content Is King, Distribution is Queen

What are you will to sacrifice for success? Whatever it is, don't sacrifice your values, your morals, your principles. Not worth it.

Better to be known for something than be forgotten for nothing.

You don't sell the product, you sell the philosophy. When you sell a product, you have customers, when you sell a philosophy, you have believers.

When you are your authentic self, you fulfill the possibilities that dwell inside your soul.

Note to businesspersons and salespersons: "Be professional" does not mean "be a robot." Just be friendly and act like a real person. Cool?

Advertisement shouldn’t look like information, it should look like a promise.

We've seen how beautiful it can be to follow Jesus into this new way of being human. But one of the things I love most about Jesus is how much He loves humanity in its brokenness. If He was surrounded by fractured people then, why would we expect it to be any different now? I actually think it is a larger mistake when we Christians attempt to pretend that our lives are more together than they really are in order to "manage our image" before the broader culture. Come look at our perfect church and our perfect family. And if you join us, maybe one day you, too, can have a perfect life! That kind of spin is a breeding ground for disappointment.