The different strategies and visions of ‘reformists’ and ‘radicals’ are not the only subject of major debate within lesbian, gay, bisexual and queer politics. The fact is that only a tiny minority of non-heterosexuals are involved in any sort of political activism. Various writers and activists have noted with rising alarm an almost mass depoliticisation of lesbian and gay communities in the 1990s. The crass commercialism of the gay scene and the rise of the so-called pink pound and of ‘lifestyle’ as a signifier of sexual identity (and human worth) has allowed huge profits to be reaped. Playing on the insecurities of people sells ‘packages’ which can include everything from ‘gay apartments’ to ‘gay holidays’ and ‘gay clothes’ to designer drugs.