Branding Quotes - Page 7

Is your branding serving your needs for positive impact? Is it paving the way for a great first impression on people when they meet you, think of you, speak of you, or even see you on the Internet? If not, it’s time for a change, and it is perfectly within your control.

Brands are like shoes, they come in sizes and styles; one size & style doesn't fit everyone.

An advertising campaign should be timely.A branding campaign should be timeless.

Strip your website down to the basics and do a few things really well.

A quality education prepares you to make a living, make better choices, and have more doors open as you build a solid life.

What we are trying to do at Virgin is not to have one enormous company in one sector under one banner, but to have two hundred or even three hundred separate companies. Each company can stand on its own feet and, in that way, although we've got a brand that links them, if we were to have another tragedy such as that of 11 September - which hurt the airline industry - it would not bring the whole group crashing down.

90 percent of all Gillette shavers are bought by women for the men in their lives

Don't be a one hit wonder. Daringly disrupt the marketplace again and again.

If you were to spend your own time and money to hire a consultant, coach, or trainer, wouldn’t it give you more confidence knowing that they have "walked the talk" and have vast experience with what they are teaching?

When deeply religious subjects view sacred iconography or reflect on their notion of God, brain scans reveal hyperactivity in the caudate nucleus, a part of the pleasure system that correlates with feelings of joy, love, and serenity. But Lindstrom and Calvert found that this same brain region lights up when subjects view images associated with strong brands like Ferrari or Apple.

Arriving on time for your engagements demonstrates preparation, respect, integrity, and enthusiasm, all of which serve to make a positive impression on the people whom you are meeting, especially when they are depending on you—or paying you!

Hug your customers but also offer handshake to your competitors.

You can practice your grumpy face a million times, you can make a dog surf, you can explode in laughter like Chewbacca mom, and still not “go viral”. You can, however, secure incredibly valuable exposure by spending more time on distribution.

Confident Assured Posture: Foundation of Powerful Style

Be wary of what you do with the attention social media gives you

Be intentionally infectious. Make your brand contagiously buzz worthy.

Considered your brand a life experience.

Make sure you test your brand story’s recipe with whomever you’re cooking it for.

For the sake of your dreams, don't create negative brands for yourself, else you scare away opportunities that are meant to be your turning point!

To position yourself as an expert, learn everything you can about a subject. Develop your knowledge: read books, attend classes, listen to your market, get training, attend seminars, find a mentor, join a mastermind group of like-minded individuals, watch videos, and study.

Marketing is so powerful that it can make even an extremely untalented musician a one-hundred-hits wonder.

Entrepreneur, your message, mindset and mandate is connected to your brand, business and brain.

What we're left with ... is the distinctly uncomfortable sense that much of what we call culture jamming achieves the same effect as traditional marketing. Both rely on the bedrock principle that branding works. Yet marketing has moved on from branding toward a more direct emotional connection to our reptilian brains, which makes it immune to the cognitive dissonance culture jamming creates. In the meantime, the brans being promoted by some activists retain the full integrity of their original message,

No offense but a seller will say whatever it takes to sell a product but if you sum it up, it comes down to hard work.

Every great brand goes back to a courageous individual who dared to say 'NO' to the status quo.

People can still see you even if you enter the next door. Even if you are dead and gone, they can still see you. What is necessary is whether they see you for the good, bad or ugly reason.

Your brand exists to differentiate. “Same crap, different day” won’t do it. A day that goes by without breaking some sacred branding rule is a day a brand has lost to rise above the status quo. By breaking those rules with insight, intelligent and innovation, your brand can get heard in a world that’s simply too busy to listen.

Customers have a first moment when they discover your brand. If you were to look at it today with a fresh pair of eyes, in fact only through a pair of fresh customer eyes and witness your brand for the very first time, what would you see? What impression would make? Or fail to make? Would your brand blend in? Would it stand out? Would it be memorable, or the leading cause of amnesia amongst shoppers everywhere? Facing the truth of this and fixing it as needed will determine whether your brand thrives or merely stumbles along.

Nothing is more memorable than truth beautifully told.

The function of advertising is simply to promote and sustain competitive advantage for brands.

You can always create the space to Review, Redo, and Renew as I teach in my book Release the Power of Re3. If you feel it is time to refresh your brand, take a moment to rethink your relevance and apply my 3-step formula.

Proven professionals know that by focusing on quality, you can’t lose with the classics and your clothes will last longer. It’s not about having expensive clothing, it is about having style.

Consumers today have become a cynical mob of buyers who believe the reviews and ratings of complete strangers much more readily than your brand's promises and distinctions.

Author branding is the process of positioning an author as the center of attraction and influence, to be the preferred choice in a given theme, style, category, niche or genre

A great sports car that goes from 0-60 in 3.9 seconds is just a fact. To the wrong audience, it’s irrelevant. But to the right audience, it’s a passion.

In this fast-paced digitally connected world, your competitor is only a WhatsApp message away. Be reachable by every medium possible

Personal brands have become anvils on which great businesses are forged

When you have scheduled an appointment, or have made a commitment, you have essentially made a promise. Keep your promises. Being punctual demonstrates your consideration for others and that you can be depended upon.

When you become too predictable you lose your brand's luster.

Understanding who isn’t your ideal customer sometimes helps you better clarify who is.

Entrepreneur, you are your brand. Your website, business card, speech and how you walk and talk is your brand.

How do you want the world to see you professionally? What kinds of work do you enjoy doing? Why are you on LinkedIn? Those are the questions you should think about when creating your LinkedIn profile, so it’s aligned with your personal brand. While marketing-speak like 'personal brand' feels fake to many of us, we’re really just talking about setting the right tone for your profile and positioning yourself for the kinds of opportunities you’re interested in.

Your brand is a combination of a customer’s experiences with your business at every touchpoint. Each memory, thought, impression, website visit, story, sales letter, social media post, event, phone call, and transaction contribute toyour company’s brand reputation.

If building a disruptive, dynamic brand is not in your plans, neither is profit.

Do not confuse location with direction. Location is where you are, direction is where you are going.

Brands are either built on reruns or coming attractions. The future has no road map while the past does. Creating a brand that blazes new trails can sometimes be bumpy but will also allow you to be the first to discover something new, something meaningful and something that makes others ask, “Why didn’t we think of that?” Be very scared of “old tricks” and build a spirit of innovation. It’s the “old tricks” that have the highest risk, not doing something bold.

Personal branding for dream fulfillment often comes like the process of building castles. You have to be attracted to the construction work carefully, consistently and passionately over time.

Are your habits and hygiene hindering your success or making a great first impression on your behalf?

Jobs described Mike Markkula's maxim that a good company must "impute"- it must convey its values and importance in everything it does, from packaging to marketing. Johnson loved it. It definitely applied to a company's stores. " The store will become the most powerful physical expression of the brand," he predicted. He said that when he was young he had gone to the wood-paneled, art-filled mansion-like store that Ralph Lauren had created at Seventy-second and Madison in Manhattan. " Whenever I buy a polo shirt, I think of that mansion, which was a physical expression of Ralph's ideals," Johnson said. " Mickey Drexler did that with the Gap. You couldn't think of a Gap product without thinking of the Great Gap store with the clean space and wood floors and white walls and folded merchandise.

Submit your brand to the general public. Your brand may be well made, but it has to be well known.

A brand should take into account the customer’s total shopping experience—every contact point is important and should be in accord with the customer expectations.

Word-of-mouth marketing is the best form of Free promotion

Posture is Paramount.

Bury My Heart is "a life-altering approach to turning managers into unconditionally committed leaders.

The No. 1 most credible source of [online] recommendations is YouTube,” Rand says. “But a friend liking a brand page and sharing that is now considered the second-most prominent form of recommendation, and third is online brand reviews.

I know that trying to begin a new habit may be uncomfortable, inconvenient, or challenging. However, when the goal is to feel terrific, isn’t it worth your consideration?

Dressing appropriately in one venue may be highly inappropriate in another.

The investments you make into a brand, makes its name worth it

What makes your brand stick and tick is your ability to make it memorable

When people can't handle your light, it's because they haven't yet discovered their own, and you are a reminder of that. Don't take it personal, and don't shrink or hide. Either they will choose to shine or grab a pair of shades.