Branding Quotes

Before you can decide on your brand fonts, colors or imagery, let alone your messaging, you need to know who you're trying to attract first.

A distinctive appearance and a simple set of characteristics lead to an extremely flexible brand. (pg. 38)

It's your duty to build your brand daily not in a day

And while a brand is so much more than a company’s logo, the logo is one of the key ambassadors to any brand.

Be on time! If you have a 15-minute appointment—keep it at fifteen minutes unless there is mutual agreement to continue.

The more you engage and connect, the more engagements and connections you will have.

Why do some brands grow explosively when others (that could be thriving) die a lonely and forgettable death?

To reimagine IT, IT branding needs to be part of IT transformation effort.

Fame is not the reason why brands are created and erected. Be diligent, focused and chain unceasing prayers to God who will continue giving you cheers.

No one else knows exactly what the future holds for you, no one else knows what obstacles you've overcome to be where you are, so don't expect others to feel as passionate about your dreams as you do.

Become a thought leader by taking an idea, belief, or process and turning it inside-out and upside-down. Bust beyond the box and shatter a few ceilings to go where no one has gone before. Make your mark by becoming a pioneer in your pursuits.

We are faced with the incredible challenge of creating high quality content for a crowd of skimmers. The faster you understand this, the more effective your content tactics will become.

The personal values managers reported being the most under pressure to compromise to do their jobs successfully: 1. Family 2. Integrity.

It becomes a question of 'How do we convey our differentiation instantaneously?' and drive a wedge between any apparent (or assumed) sameness in the marketplace.

Your brand resides in your dominant talent. Other talents and gifts are only there to connect you to the right people for the right choice and the right places for the right actions.

Contributors and distributors tend to do better at personal branding than takers and fakers.

Your professional experience can strengthen your resume, increase your earning potential, prove dependability, instill trust, and open new doors of opportunity which would remain closed otherwise.

Rather than staying stuck in stress, unhappiness, or grief, use your experience to find gifts in the pain and grow.

Someone smells good, it automatically makes them more attractive.

The importance of healthy habits and hygiene for making a positive first impression should go without saying; however, I would be remiss if I did not include this topic in the book, because surprisingly, many people just don’t get it.

The first lesson of branding: memorability. It's very difficult buying something you can't remember.

A brand precedes, parallels, and leaves a path behind. What your brand will say, is saying, and has said matters more the deeper we go into the globalized, digitized, connection economy.

Don't beg for platforms, build your platform.

Let's face it. We live in a command-based system, where we have been programmed since our earliest school years to become followers, not individuals. We have been conditioned to embrace teams, the herd, the masses, popular opinion -- and to reject what is different, eccentric or stands alone. We are so programmed that all it takes for any business or authority to condition our minds to follow or buy something is to simply repeat a statement more than three or four times until we repeat it ourselves and follow it as truth or the best trendiest thing. This is called "programming" -- the frequent repetition of words to condition us how to think, what to like or dislike, and who to follow.

There is no faster way to garner the lasting respect of employees, partners, and consumers than to become the embodiment of an ideal.

Life is made up of dots

Having a me-too brand is a death sentence.

Project your “brand” to be remarkable and memorable. Whether through a positioning statement, product placement, advertising campaign, service, a logo, mission, or message, your brand is what makes you and/or your company remarkable—or not.

People don't really trust advertisement they trust people. A large percentage of people make purchase decisions based on their friends review than just from advertisers. Brands that rely sole on adverts to sell, will eventually fade out. You need to get people to talk about your brand in a more positive manner without twisting their arms. If you fake it your will fade. So, focus on relationship marketing, because customers are the best brand ambassadors

For many people and companies, the only place they are seen by others "in person" is on the Internet. Having a stand-out, consistent brand is imperative.

You are your first cheerleader and business promoter

Put in the time. To position yourself as an expert, practice, apply, experiment, volunteer, and work within your area of knowledge to deepen your own understanding as you build real-life experience.

The true ENTREPRENEUR is a risk taker, not an excuse maker.

Visibility without Value is Vanity

So sure, start with a slogan. But don't bother wasting any time on it if you're merely going for catchy. Aim for true instead.

If your culture is how you do business internally, your brand is what people believe about you externally.

People will form impressions, assumptions, opinions, and judgments all within a few short seconds. To make a favorable first impression and make these seconds count, enhance your image by choosing clean, crisp, appropriate attire that reflects confidence and professionalism.

A makeover is the rebranding of a human being.

A common mistaken conclusion made by companies is they think ‘people are cheap’ and want only the best price. That’s only true if you’re only giving them the same dismal choices with no differentiation and thus no value. That is the exact point when consumers start to look at price.

If your personal brand were at a trade show alongside several thousand others, how would you fare? Now scale that to the global economy.

In this value driven and ‘connection economy’, skills & talents alone are dime-a-dozen, you need to be able to add value to others and build great connections

Maintain the name you build. It is easier to make a good brand than to maintain a good brand already made. Wining a trophy is not as difficult as defending it.

Embody the Unique Value Proposition through a consistent brand system

Masters are not created by anyone, They are just GOD gifted to change the WORLD.

Better to be known for something than be forgotten for nothing.

Integrity is not just a smart and moral way to navigate your personal life. It’s also part of your professional branding, and it will inevitably affect your business success.

When you are your authentic self, you fulfill the possibilities that dwell inside your soul.

Advertisement shouldn’t look like information, it should look like a promise.

Not having a recognised brand & trying to stand out in the market is like going to the market without any goods.

Whether you are in business or simply want to be remembered positively, frankly consider these things: What makes you feel special and significant? What makes you unforgettable? When people see or think of you, what image do you think comes to mind?

Since nothing stays the same, the great news is that, at any moment, you have the ability and power to move the needle in the direction of your dreams and create a brand that best represents you.

Convert your fans into your customers by adding value to what you do.

Build a name. Personal branding is all about name building. I don’t just mean alphabetical name, but a name that can be spelt in the skills you have and pronounced with the things you do

You have the right to create an appealing future for yourself; you also have the right to build up an appalling brand. Whichever, you own the value you create.

Create your own personal brand to stand apart from the crowd. Package your unique talents, style, personality, and products. Show and tell who you are and what you do—to the world.

I have more than 6670 employees spread across the length and breadth of the country who live and experience the brand 'Bajaj Allianz' everyday. I'd like to believe that these people are the company's most valued brand ambassadors.

People relate to people, and if your brand feels like people, they’ll relate to you, too.

An important part of dressing for success is not only wearing something well but making sure it is appropriate for the occasion or the environment.

Don’t just be everywhere, be everywhere that your clients are, where you matter most.

Creating an ideal customer profile helps you understand who are you talking to through your marketing, and it helps you carry that message and vibe through to your customerexperience.