Brand Quotes - Page 3

Sound an alarm! Advertising, not deals, builds brands.

Entrepreneurs are all unique. One way to build a business and turn it into a brand is to know who you are.

Maybe the Truth of the Meaning of Life, Ancient and Arcane Knowledge of the Great Unknowable Universe is handed down only to persons presenting with the correct brand-name footwear. If you turn up wearing Shoe City knock-offs, you don't get to pass Go and collect Infinite Enlightenment.

Look at every ‘revolutionary’ brand or category killer, it had an app, or a feature, or a functionality, or a user experience nobody else at that point could offer. I refer to this as ‘the Killer App’ principle.

Entrepreneur, either your brand is distinct or your brand is distant.

Bear it in mind that when you have no brand, “no brand” is your brand and that’s a negative brand!

Good character keeps good brand safely. Bad character destroys hard earned brands.

You can’t be “it” for everyone. In fact, if you try to please everyone, you will please no one, especially yourself.

First make your business itself a brand and then every product you create will be accepted as a brand.

While a mission statement speaks to why a company exists, a vision statement communicates what you want to accomplishin the future.

Lean brands are the result of continually testing assumptions.

Too many companies— and individuals— are befuddled by delusion when it comes to identifying their authentic strengths and projecting those strengths through their brand. It’s as if they live in Opposite Land. If their service is wretched, they tell people that they are great at service. If they are selling a mediocre car, they expound on its hip sportiness. Claiming that you are what you are not will obscure the strengths you do have while destroying your credibility. It’s a lose-lose proposition. In order to hunt down and accurately tag authenticity, we must first pop the balloon of self-delusion.

Tweet others the way you want to want to be tweeted.

If I had a dollar for every time someone asked, “What do you think about this logo?” I’d be rich.

Start lifting your brand off the ground with an excelling mentality becoming best at what you do. You can't afford to be an average person although you may have begun from a level below average

The biggest mistake brands make are trying to “sell their stuff” rather than clarifying what people are actually buying.

There are three points I used to help a gourmet chocolatier increase sales 300% in a single month as well as a Midwest city to increase tourism guests 500% in 12 months.

Whatever you do gives you the name it gives.

Your brand is that ADHESIVE image you carry, that has the ability to STICK to the minds of people you meet physically or otherwise. Brand yourself positively because whoever gets to know you when passing by takes your image along!

Your brand story’s “happily ever after” involves open wallets.

We know there are thousands of ways to solve any branding problem a company faces, yet the only valuable solutions are the effective ones. Doing something ineffective in half the time–or “more efficiently” or “more economically”–isn’t progress, but is instead bad business. Very bad business.

Your names and your photos give you a unique identity. Make and maintain a good name in the hearts of people. Paint good photos in their minds.

Use social events, social networks and every get-together at work to build a stronger brand YOU!

Flirting is the promise of sex with no guarantee. A successful brand, then, is the promise and guarantee of a mind shattering experience each and every time.

Watch out for what people commend you for and do it diligently. Don’t stop if compliments no longer come.

Your WHY for your BRAND is more important than the HOW.

History is filled with inferior brands outselling superior ones thanks to better branding. Only superior branding has the power to overcome and reverse this (and superior products and services deserve superior branding).

Positioning is finding the right parking space inside the consumer’s mind and going for it before someone else takes it.

Hug your customers but also offer handshake to your competitors.

Make sure you test your brand story’s recipe with whomever you’re cooking it for.

Entrepreneur, your message, mindset and mandate is connected to your brand, business and brain.

Every great brand goes back to a courageous individual who dared to say 'NO' to the status quo.

People can still see you even if you enter the next door. Even if you are dead and gone, they can still see you. What is necessary is whether they see you for the good, bad or ugly reason.

Creating a company culture is the first operational step in becoming a bold, brave fempreneur. It creates certainty, a road map and stability.

Your brand exists to differentiate. “Same crap, different day” won’t do it. A day that goes by without breaking some sacred branding rule is a day a brand has lost to rise above the status quo. By breaking those rules with insight, intelligent and innovation, your brand can get heard in a world that’s simply too busy to listen.

Customers have a first moment when they discover your brand. If you were to look at it today with a fresh pair of eyes, in fact only through a pair of fresh customer eyes and witness your brand for the very first time, what would you see? What impression would make? Or fail to make? Would your brand blend in? Would it stand out? Would it be memorable, or the leading cause of amnesia amongst shoppers everywhere? Facing the truth of this and fixing it as needed will determine whether your brand thrives or merely stumbles along.

Consumers today have become a cynical mob of buyers who believe the reviews and ratings of complete strangers much more readily than your brand's promises and distinctions.

A great sports car that goes from 0-60 in 3.9 seconds is just a fact. To the wrong audience, it’s irrelevant. But to the right audience, it’s a passion.

Values are the measuring stick for howyou make decisions in business: goal setting, employee conduct, recognition, discipline—everything.

Understanding who isn’t your ideal customer sometimes helps you better clarify who is.

If you spent your life trying to be LIKE EVERYBODY, you will only succeed at BECOMING A NOBODY." (Rabbi Celso Cukierkorn Bestselling Author and Speaker)

Entrepreneur, you are your brand. Your website, business card, speech and how you walk and talk is your brand.

Bear it in mind that tomorrow must also have its own brand of assignments. Shifting today’s work to tomorrow is an inevitable step towards massing up difficult tasks for yourself, whose risk of leading into failure is high.

Think of yourself as a brand. You need to be remembered. What will they remember you for? What defines you? If you have it in you, do something that defines you. Invent something, develop a unique skill, get noticed for something — it creates a talking point.

Brands are either built on reruns or coming attractions. The future has no road map while the past does. Creating a brand that blazes new trails can sometimes be bumpy but will also allow you to be the first to discover something new, something meaningful and something that makes others ask, “Why didn’t we think of that?” Be very scared of “old tricks” and build a spirit of innovation. It’s the “old tricks” that have the highest risk, not doing something bold.

Personal branding for dream fulfillment often comes like the process of building castles. You have to be attracted to the construction work carefully, consistently and passionately over time.

Submit your brand to the general public. Your brand may be well made, but it has to be well known.

When you are isolated and obscured, your achievements may be wonderful but unknown.

There is only one you on the globe today. You have been built to inspire and designed to dazzle. Live your uniqueness!

You got to be careful of what comes and leave your mind and how often they do both. Whatever enters your mind has brought a new brand of you and whatever exits is going to manifest that brand.