Dana daydreamed of one day being able to set her agenda at B.Altman with the same courage and tenacity as the woman who was now driving the VW while speaking animatedly about her travel plans for the near future. She would be journeying to India in search of exotic merchandise for the store’s Indian extravaganza, a lavish event planned by Ira Neimark and Dawn Mello to compete with Bloomingdale’s Retailing as Theater movement. The movement was the brainchild of Bloomingdale’s Marvin Traub, who staged elaborate presentations such as China: Heralding the Dawn of a New Era. Typical extravaganzas featured fashion, clothing, food, and art from various regions of the world.“I’ll bring back enough items to make Bloomingdale’s blush!” Nina said confidently. “And I’m not just talking sweaters, hats, and walking sticks. I’ll stop first in the Himalayas and prowl the Landour Bazaar.”Lynn Steward ~ A Very Good Life
