Advertising Quotes

If you’ve ever taken an economics course you know that markets are supposed to be based on informed consumers making rational choices. I don’t have to tell you, that’s not what’s done. If advertisers lived by market principles then some enterprise, say, General Motors, would put on a brief announcement of their products and their properties, along with comments by Consumer Reports magazine so you could make a judgment about it.That’s not what an ad for a car is—an ad for a car is a football hero, an actress, the car doing some crazy thing like going up a mountain or something. If you’ve ever turned on your television set, you know that hundreds of millions of dollars are spent to try to create uninformed consumers who will make irrational choices—that’s what advertising is.

The philosophy behind much advertising is based on the old observation that every man is really two men - the man he is and the man he wants to be.

Social media is your opportunity to reach a massive number of people with transparency, honesty, and integrity.

Glitters overshadow the subtle beauty... Same goes for publicity and authenticity.

As the wall between advertising and content erodes, the aptitude required to understand the functions and design of media content becomes more complex.

After the collapse of socialism, capitalism remained without a rival. This unusual situation unleashed its greedy and - above all - its suicidal power. The belief is now that everything - and everyone - is fair game.

The only way to have great customers is to be one.

Between Monday and Saturday men make an audience. On Sunday, they make a congregation.

Nothing is taken at face value anymore, everything must be dissected. Perhaps it is the rise of advertisement over church and state. Things once spoken were spoken with strength and authority. Now they are spoken with stealth and with guile. They are spoken not to the rational mind but to the sub-conscious, the mind within the mind.

Starting a business with brother either ends business or ends brotherhood.

The first lesson of branding: memorability. It's very difficult buying something you can't remember.

Let's face it. We live in a command-based system, where we have been programmed since our earliest school years to become followers, not individuals. We have been conditioned to embrace teams, the herd, the masses, popular opinion -- and to reject what is different, eccentric or stands alone. We are so programmed that all it takes for any business or authority to condition our minds to follow or buy something is to simply repeat a statement more than three or four times until we repeat it ourselves and follow it as truth or the best trendiest thing. This is called "programming" -- the frequent repetition of words to condition us how to think, what to like or dislike, and who to follow.

Few people at the beginning of the nineteenth century needed an adman to tell them what they wanted.

All Advertising is essentially a promise of future happiness.

As women demanded access to power, the power structure used the beauty myth materially to undermine women's advancement.

Cosmetic surgery processes the bodies of woman-made women, who make up the vast majority of its patient pool, into man-made women.

Do you know what the difference is between PR and advertising? Advertising is when you say how great you are. PR is when other people say how great you are. PR is better.

We do not have to spend money and go hungry and struggle and study to become sensual; we always were. We need not believe we must somehow earn good erotic care; we always deserved it. Femaleness and its sexuality are beautiful. Women have long secretly suspected as much. In that sexuality, women are physically beautiful already; superb; breathtaking.Many, many men see this way too. A man who wants to define himself as a real lover of women admires what shows of her past on a woman's face, before she ever saw him, and the adventures and stresses that her body has undergone, the scars of trauma, the changes of childbirth, her distinguishing characteristics, the light is her expression. The number of men who already see in this way is far greater than the arbiters of mass culture would lead us to believe, since the story they need to tell ends with the opposite moral.

Promise large promise is the soul of an advertisement.

Nature is a strong brand name. Everybody knew that. First thing, Nomenclature 101. Slap Natural on the package, you were golden. Those words on the package promise ease from metropolitan care, modern worries. And out here, if you opened things up, underneath the cellophane, what did you find inside? That fruit has splendid packaging, it has solid consumer awareness and is an animal favorite. Its seeds will be deposited in spoor miles away and its market dominance will increase. Splendid and beautiful petals are great advertising--the insects buzz and hop from all points every weekend to hit this flower-bed mall. Natural selection was market forces. In business, in the woods: what is necessary to the world will last.

Rescuing people from the results of their own foolishness is really what customers service is all about. Customers rarely obey the rules. They expect you to rescue them whenever they do something stupid. Will you be a “rescuer,” known far and wide for customer service, or will you steadfastly insist that your customers follow the proper procedures?

You're only as good as your next idea. And if you can't agree on that, then it's time to walk.

Self-denial can lock women into a smug and critical condescension to other, less devout women.According to Appel, cult members develop..."an attitude of moral superiority, a contempt for secular laws, rigidity of thought, and the diminution of regard for the individual." A premium is placed on conformity to the cult group; deviation is penalized. "Beauty" is derivative; conforming to the Iron Maiden [an intrinsically unattainable standard of beauty that is then used to punish women physically and psychologically for failure to achieve and conform to it] is "beautiful." The aim of beauty thinking, about weight or age, is rigid female thought. Cult members are urged to sever all ties with the past: "I destroyed all my fat photographs!"; "It's a new me!

Content Is King, Distribution is Queen

Better to be known for something than be forgotten for nothing.

You don't sell the product, you sell the philosophy. When you sell a product, you have customers, when you sell a philosophy, you have believers.

To live in a culture in which women are routinely naked where men aren't is to learn inequality in little ways all day long. So even if we agree that sexual imagery is in fact a language, it is clearly one that is already heavily edited to protect men's sexual--and hence social--confidence while undermining that of women.

Advertisement shouldn’t look like information, it should look like a promise.

Beauty provokes harassment, the law says, but it looks through men's eyes when deciding what provokes it.

The advertisements in a newspaper are more full of knowledge in respect to what is going on in a state or community than the editorial columns are.

For your business to stand out and succeed, you have to put a primary focus on the social media space, go in big (halfway will not do), and do it better than most, right from the start.

Posthuman. It was a word from advertising copy, breathless and empty, and all he’d ever thought it really meant was that the people using it had a limited imagination about what exactly humans were capable of.

The advertisement is one of the most interesting and difficult of modern literary forms.

No trade will be made unless they want the thing more than they want their money.

The word love has been so abused by publicity and advertisements that we no longer know really what it means.

The maturing of a woman who has continued to grow is a beautiful thing to behold.Or, if your ad revenue or your seven-figure salary or your privileged sexual status depend on it, it is an operable condition.

It is really not so repulsive to see the poor asking for money as to see the rich asking for more money. And advertisement is the rich asking for more money.

Why should her lover, just because he is male, be in a position to judge her against other women? Why must she need to know her position and hate needing to, and hate knowing? Why should his reply have such exaggerated power? And it does. He does not know that what he says will affect the way she feels when they next make love. She is angry for a number of good reasons that may have nothing to do with this particular man's intentions. The exchange reminds her that, in spite of a whole fabric of carefully woven equalities, they are not equal in this way that is so crucial that its snagged thread unravels the rest.

Health makes good propaganda.

Any fool can write a bad advertisement, but it takes a genius to keep his hands off a good one.

What American would not want truthful and complete information about every product sold in the United States so that we can be more capable of making wise decisions concerning our lives and the lives of our loved ones? These are our friends and our family members suffering from so many forms of cancer, several diseases of the heart, emphysema, poor circulation, blindness, strokes, various skin disorders, bad breath, asthma, poverty, clogged arteries, disfigurement, rotting teeth and gums, birth defects, infertility, sexual dysfunction, high blood pressure, aneurysms, complications during pregnancies, and all too often a slow and painful death. These suffering people are also many of us.

Advertising is what you do when you can't go to see somebody. That's all it is.

aesthetic isn't simply about good design for good design's sake.

Any impossibility turned into a possibility is magic.

If I were starting life over again I am inclined to think that I would go into the advertising business in preference to almost any other. The general raising of standards of modern civilization among all groups of people during the past half-century would have been impossible without that spreading of the knowledge of higher standards by means of advertising.

The best ideas come as jokes. Make your thinking as funny as possible.

Women could probably be trained quite easily to see men first as sexual things. If girls never experienced sexual violence; if a girl's only window on male sexuality were a stream of easily available, well-lit, cheap images of boys slightly older than herself, in their late teens, smiling encouragingly and revealing cuddly erect penises the color of roses or mocha, she might well look at, masturbate to, and, as an adult, "need" beauty pornography based on the bodies of men. And if those initiating penises were represented to the girl as pneumatically erectible, swerving neither left nor right, tasting of cinnamon or forest berries, innocent of random hairs, and ever ready; if they were presented alongside their measurements, length, and circumference to the quarter inch; if they seemed to be available to her with no troublesome personality attached; if her sweet pleasure seemed to be the only reason for them to exist--then a real young man would probably approach the young woman's bed with, to say the least, a failing heart.

Does your marketing promote the difference between good and bad or better and best?

If you want meaning for your brand or company, dare to embrace conflict

A businessman who stops advertising to save money is like a foolish who stops a clock to save time.

A newspaper is an oversized book with adverts and an expiry date.

An ad for cigars appears in 100,000 newspapers; sales of that brand increase by 3% for a short time thereafter. A new play receives a viciously negative review in a theatrical journal that prints 500 copies; the playwright shoots himself. Who’s the better writer?

Nowadays, ads don't just sell a product. They sell an attitude! Look at this one! Here's a cool guy saying nobody tells him what to do. He does whatever he wants and he buys this product as a reflection of that independence. So basically, this maverick is urging everyone to express his individuality through conformity in brand-name selection?

Brands that will survive and thrive from now on are those with C-level executives that understand the incredible opportunity new media offers them and commit to excellence in managing their social media presence.

Needs are imposed by nature. Wants are sold by society.

The consumer is not a moron. She's your wife.

It's in our biology to trust what we see with our eyes. This makes living in a carefully edited, overproduced and photoshopped world very dangerous.

The schedules are crammed with shows urging us to travel further, drive faster, build bigger, buy more, yet none of them are deemed to offend the rules, which really means that they don't offend the interests of business or the pampered sensibilities of the Aga class. The media, driven by fear and advertising, are hopelessly biased towards the consumer economy and against the biosphere.

Here we will see that pharmaceutical companies spend tens of billions of pounds every year trying to change the treatment decisions of doctors: in fact, they spend twice as much on marketing and advertising as they do on the research and development of new drugs. Since we all want doctors to prescribe medicine based on evidence, and evidence is universal, there is only one possible reason for such huge spends: to distort evidence-based practice.

The number of agency people required to shoot a commercial on location is in direct proportion to the mean temperature of the location.