Simon Sinek Quotes

The goal is not simply to 'work hard, play hard.' The goal is to make our work and our play indistinguishable.

Empathy is not something we offer to our customers or our employees from nine to five... (it) is... "a second by second, minute by minute service that [we] owe to everyone if [we] want to call [ourselves] a leader.

Responsibility is not doing as we are told, that's obedience. Responsibility is doing what is right.

Cowards...cling to the hope that failure will never happen and may be sloppy in the face of danger - not because they don't acknowledge that it exists, but because they are just too afraid of it to look it in the eye.

Working hard for something we don't care about is called stress: Working hard for something we love is called passion.

If you hire people just because they can do a job, they’ll work for your money. But if you hire people who believe what you believe, they’ll work for you with blood and sweat and tears.

Great companies don`t hire skilled people and motivate them, they hire already motivated people and inspire them. People are either motivated or they are not. Unless you give motivated people something to believe in, something better than their job to work toward, they will motivate themselves to find a new job and you`ll be stuck with whoever`s left.

Leadership is a choice. It is not a rank.