Ralph Keyes Quotes

Authors always feel in danger of being abandoned by loved ones. This is a potent fear. Yet it's as inevitable as writer's cramp when we presume to write words for others to read.

Those who generate fog are Wizards of Oz hoping desperately that nobody pulls the curtain to reveal a trembling little writer behind it. This seldom happens. Readers who dare to point out that incomprehensible writing can't be comprehended risk being told that the problem is theirs.