Evil people relate more to the black pole. It's - this is not exact, of course, as the science of magic is as complex as the magic of electronics - it's like traveling past a mountain. The white pole is at the apex, and it is an exhilarating height, but it takes a lot of work and few missteps to ascend it. The black pole is at the nadir, and it is easy to walk downhill; sometimes you can just sit down and slide or roll and, if you fall, you can get there very fast indeed. If you don't pay attention to where you're going, you'll tend to go down, because it is the course of least resistance. Since the average person has only the vaguest notion where he is going and tends to shut out awareness of the consequence of evil, he inevitably drifts downward. There is much more space at the base of the mountain than at the peak!