Only by remembering to say ‘no’ will the women of 21st century regain their voice and remember their power. ‘No’ is the most important word in a woman’s dialectic arsenal, and it is the one word that our employers, our leaders, and quite often, the men in our lives would do anything to prevent us from saying. No, we will not serve. No, we will not settle for the dirty work, the low-paid work, the unpaid work. No, we will not stay late at the office, look after the kids, sort out the shopping. We refuse to fit the enormity of our passion, our creativity, and our potential into the rigid physical prison laid down for us since we were small children. No. We refuse. We will not buy your clothes and shoes and surgical solutions. No, we will not be beautiful; we will not be good. Most of all, we refuse to be beautiful and good.