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The chief means of liberating women is replacing of compulsiveness and compulsion by the pleasure principle. Cooking, clothes, beauty, and housekeeping are all compulsive activities in which the anxiety quotient has long since replaced the pleasure or achievement quotient. It is possible to use even cooking, clothes, cosmetics and housekeeping for fun. The essence of pleasure is spontaneity. In these cases spontaneity means rejecting the norm, the standard that one must live up to, and establishing a self-regulating principle.
