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In river rescues, members of the Kansas City Fire Department rescue squad yell profanity-laced threats at victims before they get to them. If they don’t, the victim will grab on to them and push them under the water in a mad scramble to stay afloat. “We try to get their attention. And we don’t always use the prettiest language,” says Larry Young, a captain in the rescue division. “I hope I don’t offend you by saying this. But if I approach Mrs. Suburban Housewife and say, ‘When I get to you, do not fucking touch me! I will leave you if you touch me!’ she tends to listen.