Quotes by Semioticians - Page 3

The beauty of the universe consists not only of unity in variety, but also of variety in unity.

We stopped to browse in the cases, and now that William - with his new glasses on his nose - could linger and read the books, at every title he discovered he let out exclamations of happiness, either because he knew the work, or because he had been seeking it for a long time, or finally because he had never heard it mentioned and was highly excited and titillated. In short, for him every book was like a fabulous animal that he was meeting in a strange land.

The point is that newspapers are not there for spreading news but for covering it up. X happens, you have to report it, but it causes embarrassment for too many people, so in the same edition you add some shock headlines - mother kills four children, savings at risk of going up in smoke, letter from Garibaldi insulting his lieutenant Nino Bixio discovered, etc. - so news drowns in a great sea of information.

Since I became a novelist I have discovered that I am biased. Either I think a new novel is worse than mine and I don’t like it, or I suspect it is better than my novels and I don’t like it.

To make them forget how bad human beings are, they were taught too insistently that bears are good. Instead of being told honestly what humans are and what bears are.

A conversation between Adso and William -You understand, Adso, I must believe that my proposition works, because I learned it by experience; but to believe it I must assume there are universal laws. Yet I cannot speak of them, because the very concept that universal laws and an established order exist would imply that God is their prisoner, whereas God is something absolutely free, so that if He wanted, with a single act of His will He could make the world different.""And so, if I understand you correctly, you act, and you know why you act, but you don't know know why you know that you know what you do?"I must say with pride that William gave me a look of admiration. "Perhaps that's it. In any case, this tells you why I feel so uncertain of my truth, even if I believe in it.

Translation is the art of failure.

If you want to use television to teach somebody, you must first teachthem how to use television.