Quotes by Political Consultants

My illness helped me to see that what was missing in society is what was missing in me: a little heart, a lot of brotherhood. The '80s were about acquiring — acquiring wealth, power, prestige. I know. I acquired more wealth, power, and prestige than most. But you can acquire all you want and still feel empty. What power wouldn't I trade for a little more time with my family? What price wouldn't I pay for an evening with friends? It took a deadly illness to put me eye to eye with that truth, but it is a truth that the country, caught up in its ruthless ambitions and moral decay, can learn on my dime. I don't know who will lead us through the '90s, but they must be made to speak to this spiritual vacuum at the heart of American society, this tumor of the soul....I was wrong to follow the meanness of Conservatism. I should have been trying to help people instead of taking advantage of them. I don't hate anyone anymore. For the first time in my life I don't hate somebody. I have nothing but good feelings toward people. I've found Jesus Christ – It's that simple. He's made a difference. (Reagan's campaign manager "death-bed confession" in Feb. 1991 article for Life Magazine )

Winners know what makes people tick by effectively tapping into our fears and aspirations. By listening very carefully and then repeating almost word-for-word exactly what they’ve heard, winners know how to articulate compelling needs—and products to satisfy those needs—that people didn’t even know they wanted.

Love of sports will always break your heart, but in doing so, it reminds us we have one.

I have missed more than nine thousand shots in my career. I have lost almost three hundred games. On twenty-six occasions, I have been entrusted to take the game-winning shot . . . and missed. And I have failed over and over and over again in my life. And that is why I succeed. —MICHAEL JORDAN

Democracy is the art and science of running the circus from the monkey cage. H. L. MENCKEN

Start with an honest analysis of why you are in opposition, not in government.

A life is no less valuable or beloved if one lives in an age of decline, than in an age of progress.

To those who are struggling. To talk about a struggle, you're likely to forget about it. To be shown a struggle, you're likely not to forget it. But, to live through a struggle, you'll understand it.

If your party serves the powerful and well-funded interests, and there's no limit to what you can spend, you have a permanent, structural advantage. We're averaging fifty-dollar checks in our campaign, and trying to ward off these seven- or eight-figure checks on the other side. That disparity is pretty striking, and so are the implications. In many ways, we're back in the Gilded Age. We have robber barons buying the government.

We have put our words on steroids and amped the language up so high that unless we communicate in overdrive and hyperbole, we believe--perhaps correctly--that nobody will hear us. In the process, we've sacrificed nuance and judgement and distinction, and thereby cheapened the conversation.

THE TRUTH ABOUT PUBLIC SCHOOL EDUCATION • American fifteen-year-olds rank thirty-fifth out of fifty-seven developed countries in math and literacy. • 30 percent of public school students don’t graduate from high school. • Every day, 7,000 kids drop out of high school. • Of the 50 million children currently in public school, 15 million of them will drop out. • 25 percent of all public school math teachers did not major in mathematics or a math-related subject at a college or university. • Less than two-thirds of high school graduates are accepted to college every year. • One half...

Blame yourself when things go wrong, and give credit to others when things go right. The process of giving other people credit is what it takes to build a team.” Sandberg, one of America’s great team builders, knows exactly what it takes to win.

Winners recognize that even when they aren’t physically selling a product, they are always selling themselves. Every human interaction is an opportunity to connect—and then to sell.