Quotes by Media Theorists

…it is the public sector I find more interesting, because governments and other non-market institutions have long suffered from the innovation malaise of top-heavy bureaucracies. Today, these institutions have an opportunity to fundamentally alter the way they cultivate and promote good ideas. The more the government thinks of itself as an open platform instead of a centralized bureaucracy, the better it will be for all of us, citizens and activists, and entrepreneurs alike.
Steven Johnson
Good ideas may not want to be free, but they do want to connect, fuse, recombine. They want to reinvent themselves by crossing conceptual borders. They want to complete each other as much as they want to compete
Steven Johnson
What remains of people is what media can store and communicate.
Friedrich A. Kittler
Build a tangled bank.
Steven Johnson
With television, we vault ourselves into a continuous, incoherent present.
Neil Postman
It is just when people are all engaged in snooping on themselves and one another that they become anesthetized to the whole process. Tranquilizers and anesthetics, private and corporate, become the largest business in the world just as the world is attempting to maximize every form of alert. Sound-light shows, as new cliché, are in effect mergers, retrievers of the tribal condition. It is a state that has already overtaken private enterprise, as individual businesses form into massive conglomerates. As information itself becomes the largest business in the world, data banks know more about individual people than the people do themselves. The more the data banks record about each one of us, the less we exist.
Marshall McLuhan
At every turn, while he was investigating the background for his study of Thomas Nashe, he would encounter the Church — what Chesterton called (another book title) The Thing. It was everywhere. At one point, he later told me (and he was never very specific just when that point occurred), he decided that the thing had to be sorted out or he couldn't rest. Either it ws true, or it wasn't. Either the entire matter was true, all of it, exactly as the Church claimed, or it was the biggest hoax ever perpetrated on a gullible mankind. With that choice clearly delineated, he set out to find which was the case. What came next was not more study, but testing.The matter had to be tested — on its own terms: that is, by prayer. He told me that the principal prayer that he used was not some long or complex formula, but simply, "Lord, please, send me a sign." He reported that, almost immediately, not one but a deluge of signs arrived. And they continued to arrive unabated for a long time. As to just what the signs consisted in and what happened next, well, some things must remain private. The reader may deduce the rest from the fact of his conversion. ...-- Eric McLuhan, introduction
Marshall McLuhan
Educators may bring upon themselves unnecessary travail by taking a tactless and unjustifiable position about the relation between scientific and religious narratives. We see this, of course, in the conflict concerning creation science. Some educators representing, as they think, the conscience of science act much like those legislators who in 1925 prohibited by law the teaching of evolution in Tennessee. In that case, anti-evolutionists were fearful that a scientific idea would undermine religious belief. Today, pro-evolutionists are fearful that a religious idea will undermine scientific belief. The former had insufficient confidence in religion; the latter insufficient confidence in science. The point is that profound but contradictory ideas may exist side by side, if they are constructed from different materials and methods and have different purposes. Each tells us something important about where we stand in the universe, and it is foolish to insist that they must despise each other.
Neil Postman
When you don't have to ask for permission innovation thrives.
Steven Johnson
Americans no longer talk to each other, they entertain each other. They do not exchange ideas, they exchange images. They do not argue with propositions; they argue with good looks, celebrities and commercials.
Neil Postman
Our technology forces us to live mythically
Marshall McLuhan
For no medium is excessively dangerous if its users understand what its dangers are. It is not important that those who ask the questions arrive at my answers or Marshall McLuhan's (quite different answers, by the way). This is an instance in which the asking of the questions is sufficient. To ask is to break the spell.
Neil Postman
Without a purpose, schools are houses of detention, not attention
Neil Postman
The greatest discovery of the 21st century will be the discovery that Man was not meant to live at the speed of light.
Marshall McLuhan
You can be a French Canadian or an English Canadian but not a Canadian. We know how to live without an identity and this is one of our marvellous resources.
Marshall McLuhan
The opposite of a correct statement is an incorrect statement. The opposite of a profound truth is another profound truth (Niels Bohr)." By this, he means that we require a larger reading of the human past, of our relations with each other, the universe and God, a retelling of our older tales to encompass many truths and to let us grow with change.
Neil Postman
Every television program must be a complete package in itself. No previous knowledge is to be required. There must not be even a hint that learning is hierarchical, that it is an edifice constructed on a foundation. The learner must be allowed to enter at any point without prejudice. This is why you shall never hear or see a television program begin with the caution that if the viewer has not seen the previous programs, this one will be meaningless. Television is a nongraded curriculum and excludes no viewer for any reason, at any time. In other words, in doing away with the idea of sequence and continuity in education, television undermines the idea that sequence and continuity have anything to do with thought itself.
Neil Postman
Corporations [gained] direct access to what we may think of as our humanity, emotions, and agency but, in this context, are really just buttons.
Douglas Rushkoff
In Jesus Christ, there is no distance or separation between the medium and the message: it is the one case where we can say that the medium and the message are fully one and the same.
Marshall McLuhan
Being right keeps you in place. Being wrong forces you to explore.
Steven Johnson
All media work us over completely.
Marshall McLuhan
Computers don't kill books people do.
Douglas Rushkoff
It is the weak and confused who worship the pseudo-simplicities of brutal directness.
Marshall McLuhan
That's the way progress works: the more we build up these vast repertoires of scientific and technological understanding, the more we conceal them.
Steven Johnson
Diaper backward spells repaid. Think about it.
Marshall McLuhan
A successful book cannot afford to be more than ten percent new.
Marshall McLuhan
The poet, the artist, the sleuth - whoever sharpens our perception tends to be antisocial; rarely "well-adjusted", he cannot go along with currents and trends. A strange bond often exists between antisocial types in their power to see environments as they really are. This need to interface, to confront environments with a certain antisocial power is manifest in the famous story "The Emperor's New Clothes".
Marshall McLuhan
Everything in our background has prepared us to know and resist a prison when the gates begin to close around us . . . But what if there are no cries of anguish to be heard? Who is prepared to take arms against a sea of amusements? To whom do we complain, and when, and in what tone of voice, when serious discourse dissolves into giggles? What is the antidote to a culture's being drained by laughter?
Neil Postman
if it works it's obsolete
Marshall McLuhan
This is not the wisdom of the crowd, but the wisdom of someone in the crowd. It’s not that the network itself is smart; it’s that the individuals get smarter because they’re connected to the network.
Steven Johnson
First we build the tools, then they build us.
Marshall McLuhan
Art is anything you can get away with.
Marshall McLuhan
It is not brains or intelligence that is needed to cope with the problems with Plato and Aristotle and all of their successors to the present have failed to confront. What is needed is a readiness to undervalue the world altogether. This is only possible for a Christian... All technologies and all cultures, ancient and modern, are part of our immediate expanse. There is hope in this diversity since it creates vast new possibilities of detachment and amusement at human gullibility and self-deception. There is no harm in reminding ourselves from time to time that the "Prince of this World" is a great P.R. man, a great salesman of new hardware and software, a great electric engineer, and a great master of the media. It is his master stroke to be not only environmental but invisible for the environmental is invincibly persuasive when ignored.
Marshall McLuhan
There is no way to help a learner to be disciplined, active, and thoroughly engaged unless he perceives a problem to be a problem or whatever is to-be-learned as worth learning, and unless he plays an active role in determining the process of solution.
Neil Postman
The ear favours no particular “point of view.”We are enveloped by sound.It forms a seamless web around us.We say, “Music shall fill the air.” We never say, “Music shall fill a particular segment of the air.”We hear sounds from everywhere, without ever having to focus. Sounds come from “above,” from “below,” from in “front” of us, from “behind” us, from our “right,” from our “left.”We can‘t shut out sound automatically. We simply are not equipped with earlids.Where a visual space is an organised continuum of a uniformed connected kind, the ear world is a world of simultaneous relationships.
Marshall McLuhan
The job of art is not to store moments of experience but to explore environments that are otherwise invisible. Art is not a retrieval system of precious moments of past cultures. Art has a live, ongoing function. McLuhan CD-ROM
Marshall McLuhan
American youth attributes much more importance to arriving at driver's license age than at voting age.
Marshall McLuhan
A world without glass would strike at the foundation of modern progress: the extended lifespans that come from understanding the cell, the virus, and the bacterium; the genetic knowledge of what makes us human; the astronomer's knowledge of our place in the universe. No material on Earth mattered more to those conceptual breakthroughs than glass.
Steven Johnson
Most world-historic events - great military battles, political revolutions-are self-consciously historic to the participants living through them. They act knowing that their decisions will be chronicled and dissected for decades or centuries to come. But epidemics create a kind of history from below: they can be world-changing, but the participants are almost inevitably ordinary folk, following their established routines, not thinking for a second about how their actions will be recorded for prosperity. And of course, if they do recognize that they are living through a historical crisis, it's often too late- because, like it or not, the primary way that ordinary people create this distinct genre of history is by dying.
Steven Johnson
Prior to the age of telegraphy, the information-action ratio was sufficiently close so that most people had a sense of being able to control some of the contingencies in their lives. What people knew about had action-value. In the information world created by telegraphy, this sense of potency was lost, precisely because the whole world became context for news. Everything became everyone's business. For the first time, we were sent information which answered no question we had asked, and which, in any case, did not permit the right of reply.
Neil Postman
Good taste is the first refuge of the non-creative. It is the last ditch stand of the artist.
Marshall McLuhan
If we could stop thinking of 'meaning' and 'purpose' as artifacts of some divine creative act and see them instead as the yield of our own creative future, they become goals, intentions and processes very much in reach rather than the shadows of childlike, superstitious mythology.
Douglas Rushkoff
Old ideas can sometimes use new buildings. New ideas must use old buildings.
Steven Johnson
Art at its most significant is a Distant Early Warning System that can always be relied on to tell the old culture what is beginning to happen to it.
Marshall McLuhan
The new electronic interdependence recreates the world in the image of a global village.
Marshall McLuhan
Chance favors the connected mind.
Steven Johnson
It is not necessary to conceal anything from a public insensible to contradiction and narcoticized by technological diversions
Neil Postman
What’s wrong with turning back the clock if the clock is wrong? We need not be slaves to our technologies
Neil Postman
Babbage had most of this system sketched out by 1837, but the first true computer to use this programmable architecture didn’t appear for more than a hundred years.
Steven Johnson
I should go so far as to say that embedded in the surrealistic frame of a television news show is a theory of anticommunication, featuring a type of discourse that abandons logic, reason, sequence and rules of contradiction. In aesthetics, I believe the name given to this theory is Dadaism; in philosophy, nihilism; in psychiatry, schizophrenia. In the parlance of the theater, it is known as vaudeville.
Neil Postman
We may say then that the contribution of the telegraph to public discourse was to dignify irrelevance and amplify impotence. But this was not all: Telegraphy also made public discourse essentially incoherent. It brought into being a world of broken time and broken attention, to use Lewis Mumford's phrase. The principle strength of the telegraph was its capacity to move information, not collect it, explain it or analyze it. In this respect, telegraphy was the exact opposite of typography.
Neil Postman
In America, everyone is entitled to an opinion, and it is certainly useful to have a few when a pollster shows up. But these are opinions of a quite different roder from eighteenth- or nineteenth-century opinions. It is probably more accurate to call them emotions rather than opinions, which would account for the fact that they change from week to week, as the pollsters tell us. What is happening here is that television is altering the meaning of 'being informed' by creating a species of information that might properly be called disinformation. I am using this world almost in the precise sense in which it is used by spies in the CIA or KGB. Disinformation does not mean false information. It means misleading information--misplace, irrelevant, fragmented or superficial information--information that creates the illusion of knowing something but which in fact leads one away from knowing. In saying this, I do not mean to imply that television news deliberately aims to deprive Americans of a coherent, contextual understanding of their world. I mean to say that when news is packaged as entertainment, that is the inevitable result. And in saying that the television news show entertains but does not inform, I am saying something far more serious than that we are being deprived of authentic information. I am saying we are losing our sense of what it means to be well informed. Ignorance is always correctable. But what shall we do if we take ignorance to be knowledge?
Neil Postman
Marx understood well that the press was not merely a machine but a structure for discourse, which both rules out and insists upon certain kinds of content and, inevitably, a certain kind of audience.
Neil Postman
The garage is the space for the hacker, the tinkerer, the maker. The garage is not defined by a single field or industry; instead, it is defined by the eclectic interests of its inhabitants. It is a space where intellectual networks converge.
Steven Johnson
Voting, we might even say, is the next to last refuge of the politically impotent. The last refuge is, of course, giving your opinion to a pollster, who will get a version of it through a desiccated question, and then will submerge it in a Niagara of similar opinions, and convert them into--what else?--another piece of news. Thus we have here a great loop of impotence: The news elicits from you a variety of opinions about which you can do nothing except to offer them as more news, about which you can do nothing.
Neil Postman
The function of a book is to provide a reading experience.
Douglas Rushkoff
The constant broadcast and reception of ghostly images via radio and television, according to this notion, had weakened the sense, particularly among youth, of possessing physical the sense, particularly among youth, of possessing physical bodies and private identities. McLuhan CD-ROM
Marshall McLuhan
Sometimes the effect arrives thanks to a different kind of breakthrough: a dramatic increase in our ability to MEASURE something, and an improvement in the tools we build for measuring. New ways of measuring almost always imply new ways of making.
Steven Johnson
The scientific method," Thomas Henry Huxley once wrote, "is nothing but the normal working of the human mind." That is to say, when the mind is working; that is to say further, when it is engaged in corrrecting its mistakes.Taking this point of view, we may conclude that science is not physics, biology, or chemistry--is not even a "subject"--but a moral imperative drawn from a larger narrative whose purpose is to give perspective, balance, and humility to learning.
Neil Postman
One thing about which fish know exactly nothing is water, since they have no anti-environment which would enable them to perceive the element they live in.
Marshall McLuhan