Nothing on this planet can compare with a woman’s love—it is kind and compassionate, patient and nurturing, generous and sweet and unconditional. Pure. If you are her man, she will walk on water and through a mountain for you, too, no matter how you’ve acted out, no matter what crazy thing you’ve done, no matter the time or demand. If you are her man, she will talk to you until there just aren’t any more words left to say, encourage you when you’re at rock bottom and think there just isn’t any way out, hold you in her arms when you’re sick, and laugh with you when you’re up. And if you’re her man and that woman loves you—I mean really loves you?—she will shine you up when you’re dusty, encourage you when you’re down, defend you even when she’s not so sure you were right, and hang on your every word, even when you’re not saying anything worth listening to. And no matter what you do, no matter how many times her friends say you’re no good, no matter how many times you slam the door on the relationship, she will give you her very best and then some, and keep right on trying to win over your heart, even when you act like everything she’s done to convince you she’s The One just isn’t good enough.That’s a woman’s love—it stands the test of time, logic, and all circumstance....Well, I’m here to tell you that expecting that kind of love— that perfection—from a man is unrealistic. That’s right, I said it—it’s not gonna happen, no way, no how. Because a man’s love isn’t like a woman’s love.
To measure market needs, I would watch carefully what customers do, not simply listen to what they say. Watching how customers actually use a product provides much more reliable information than can be gleaned from a verbal interview or a focus group. Thus, observations indicate that auto users today require a minimum cruising range (that is, the distance that can be driven without refueling) of about 125 to 150 miles; most electric vehicles only offer a minimum cruising range of 50 to 80 miles. Similarly, drivers seem to require cars that accelerate from 0 to 60 miles per hour in less than 10 seconds (necessary primarily to merge safely into highspeed traffic from freeway entrance ramps); most electric vehicles take nearly 20 seconds to get there. And, finally, buyers in the mainstream market demand a wide array of options, but it would be impossible for electric vehicle manufacturers to offer a similar variety within the small initial unit volumes that will characterize that business. According to almost any definition of functionality used for the vertical axis of our proposed chart, the electric vehicle will be deficient compared to a gasolinepowered car.This information is not sufficient to characterize electric vehicles as disruptive, however. They will only be disruptive if we find that they are also on a trajectory of improvement that might someday make them competitive in parts of the mainstream market. The trajectories of performance improvement demanded in the market—whether measured in terms of required acceleration, cruising range, or top cruising speed—are relatively flat. This is because traffic laws impose a limit on the usefulness of ever-more-powerful cars, and demographic, economic, and geographic considerations limit the increase in commuting miles for the average driver to less than 1 percent per year. At the same time, the performance of electric vehicles is improving at a faster rate—between 2 and 4 percent per year—suggesting that sustaining technological advances might indeed carry electric vehicles from their position today, where they cannot compete in mainstream markets, to a position in the future where they might.