This is the Number. It is in the things we do, the people we meet, the ID cards that we carry. It's part of our identities, our credit cards, our social interactions. It takes our influences, our biases, morals, lifestyles and turns them into a massive alternate reality that no-one can escape from. It lives on our phones, in our televisions, in the cards we swipe to enter office. At its best, it’s an exact mirror of how human society actually works - all our greatness, all our petty shallowness, all our small talk and social contacts all codified and reduced and made plain. At its worst, it’s also exactly that. It’s how poor and rich and famous and desirable you are. It’s the backchannel given a name and dragged out into the limelight for everyone to see.