Tom Peters Quotes

Branding is about everything.

If you're not confused, you're not paying attention.

A while back, I came across a line attributed to IBM founder Thomas Watson. If you want to achieve excellence, he said, you can get there today. As of this second, quit doing less-than-excellent work.

The simple act of paying positive attention to people has a great deal to do with productivity.

Only those who constantly retool themselves stand a chance of staying employed in the years ahead.