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John Seabrook Quotes

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Connection, he explained, was the essence of pop music, according to his boss, Jimmy Iovine: “Jimmy always says it’s all about the connection between the artist and the fans,” he says. “This whole business, it’s just about that connection.
John Seabrook
They told me exactly how it worked, the marketing of it. Our target market was always going to be young teenage girls, because boys are into sports, and they like buying jerseys and caps and so on, for baseball or football, things of that nature, whereas the girls are totally enthralled with the band. . . . They don’t have money, but they have access to a large supply of it: their aunts, uncles, grandmas, grandpas, who would spend money on them for a concert or merchandise sooner than they would spend it on themselves.
John Seabrook
You can get in a car in Maine and drive all the way to California and hear the same Top 40 songs on the same chain broadcasters,” bemoaned the report.
John Seabrook
Lundin says, “Denniz was an arrangement genius.” He adds, “like Steve Jobs, he knew what to take out. ‘You can get rid of that, that. Keep it simple.’ ” As Denniz put it, “A great pop song should be interesting, in some way. That means that certain people will hate it immediately and certain people will love it, but only as long as it isn’t boring and meaningless. Then it’s not a pop song any longer; then it’s something else. It’s just music.
John Seabrook

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