Judith C. Waller Quotes

Advertisers as well as political leaders long ago found that it is easier to appeal to the people through the heart than through the mind. Programs built with an emotional people are sure to draw the largest audiences and the biggest response. Workers in the field of educational radio are loath to acknowledge this truism, maintaining that certain programs must be built to appeal to the intellect. Of course, they are right, but that is the minority appeal.

Economic experts tell us that the women of America spend 80 per cent of the national income, and the largest part of this expenditure is made for the necessities and the small luxuries of life.

In a sense, the recording stylus and its reverse component have defeated time. Up until a little more than a generation ago, the sound of a word once uttered, a violin note once played, were possible treasures dropped into the none too safe repository of human memory; but the same sounds transferred to a wax or plastic or film or wire can live and vibrate again fifteen minutes or fifty years from now.

As Mary Grannon, the beloved Mary of The Canadian Broadcasting Corporation’s ‘Just Mary’ hour says:So many parents are clinging to some favorite story in their own youth and measuring all children's material by it—forgetting what the last minstrel found out in his travels, that 'old times are changed, old manners gone, a stranger fills the Stuart's throne.' Let's not be like the bigots of the iron time; let's be rooters for the modern.

Because of the times, and because the child has been living in a world filled with every kind of thrill and adventure, it is safe to assume that he is not interested in the same type of radio that amused him before the war.