The more ethical and honest your business is, the harder it is to make money. And you have to understand this going in: when you start a business, being good and moral and ethical and, you know, legal… means you will make less money than someone who simply does not give a fuck.If you’re wondering where all this is going, the point to all this is to hammer into your skull the blunt reality that you and your new business are indistinguishable from the worst examples of the industry, and nobody cares.

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